Instacart and Advantage Solutions Partner to Provide Real-Time Shelf Visibility to CPGs

Instacart and Advantage Solutions have partnered to provide consumer packaged goods companies with real-time shelf visibility at scale. The partnership combines Instacart's technology and shopper network with Advantage's retail relationships and expert workforce to improve in-store execution. The dynamic alert-based retail model enables CPGs to quickly turn insights into action, addressing out-of-stock issues and improving compliance. The partnership has launched a successful pilot and plans to expand in 2026.

San Francisco, CA – Instacart (NASDAQ: CART) and Advantage Solutions Inc. (NASDAQ: ADV) have announced a strategic partnership aimed at providing consumer packaged goods (CPG) companies with real-time shelf visibility at scale. The collaboration leverages Instacart’s advanced technology and extensive shopper network with Advantage’s robust retail relationships and expert workforce to improve in-store execution.

The partnership combines Instacart’s in-store audit capabilities with Advantage’s retail execution services. Instacart’s community of approximately 600,000 shoppers will perform in-store audits, assessing product availability, pricing, placement, and display execution. These audits will generate alerts for Advantage field teams, who will then address high-priority issues. Once Advantage teams complete necessary actions, Instacart shoppers can validate the execution, providing objective proof of performance.

The dynamic alert-based retail model enables CPGs to quickly identify and resolve shelf problems such as out-of-stocks and display compliance issues. The partnership aims to create additional earning opportunities for Instacart shoppers while providing CPGs with real-time visibility into store conditions.

Andrew Nodes, VP and GM of Instacart Business & Supply Chain, highlighted the importance of the partnership, stating, “Managing in-store inventory is one of the most costly and complex challenges in grocery, and when products aren’t on shelves, everyone loses. We’re giving CPGs real-time data and insights to spot issues faster, act immediately, and do so in an expansive, yet affordable way. No one is better positioned to deliver this solution than Instacart, with our technology, scale, speed, and the unmatched power of our shopper community. Our goal is to enable retailers and brands with the supply chain visibility they need to streamline operations and create better experiences for their customers.”

Dave Peacock, CEO of Advantage Solutions, echoed the sentiment, “We’re excited to partner with Instacart to bring this new retail model to life. By combining Instacart’s shopper community and technology with Advantage’s relentless retail execution and industry connectivity, we’re helping CPGs ensure greater on-shelf availability, fewer out-of-stocks, and stronger display compliance, all while doing so in the highest ROI way for brands.”

The partnership has already launched a successful pilot program, with plans to expand in 2026. Despite recent market volatility causing a 10.34% decline in ADV’s stock price over the past week, analysts maintain a positive outlook with price targets ranging from $2 to $4 per share.