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Inspired Entertainment sells UK holiday parks business to GENDA for $25.1mln.
ByAinvest
Wednesday, Aug 27, 2025 7:02 am ET1min read
• Inspired Entertainment sells UK holiday parks business to GENDA for £18.6 million • Deal marks next step in Inspired's digital strategy • Inspired will provide gaming content and platform services to Indigo NewCo Limited • Transaction offers stronger growth potential and higher margins • Inspired continues to move toward a more scalable model
Inspired Entertainment, Inc. (NASDAQ: INSE) has announced a definitive agreement to sell its UK holiday parks business to GENDA Inc. (TSE:9166) for approximately £18.6 million ($25.1 million) in cash. The sale includes Indigo NewCo Limited, which operates over 11,000 amusement and gaming machines across 170 family entertainment centers throughout the UK. The strategic transaction, expected to close in Q4 2025, aligns with Inspired's evolution toward a more digital and scalable business model.The deal marks a significant step in Inspired's digital transformation strategy. The company will continue to provide gaming content and platform services to Indigo NewCo Limited on a recurring revenue basis. Net proceeds will be primarily used for debt reduction. Inspired's sale of the UK holiday parks business for $25.1 million represents a calculated strategic repositioning rather than a simple asset sale. This transaction targets three key business objectives: shifting its business mix toward digital operations, improving its financial profile, and creating a more agile operational structure.
Inspired's decision to divest its UK holiday parks business for $25.1 million is part of a broader industry trend where gaming companies increasingly prioritize scalable digital content delivery over capital-intensive physical operations. This move positions Inspired for potentially stronger competitive positioning in digital gaming markets.
The transaction is anticipated to close in the fourth quarter of 2025, subject to required regulatory approvals and other customary closing conditions. Global Leisure Partners served as the exclusive financial advisor to Inspired, and Brown Gibbons Lang & Company served as the exclusive financial advisor to GENDA. Hugh James served as legal advisor to Inspired, and Hill Dickinson served as legal advisor to GENDA.
[1] https://www.stocktitan.net/news/INSE/inspired-announces-proposed-sale-of-uk-holiday-parks-business-to-4ijscu9xl03c.html
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