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Aily Labs is stepping into 2026 with a clear message for enterprise leaders: decision-making itself has become the biggest competitive bottleneck—and artificial intelligence is the way out. That idea sits at the center of Lead Boldly, the company’s new global advertising campaign, which signals a reset in how leadership works in the age of AI. When volatility is constant and speed is non-negotiable, advantage no longer comes from more data, it comes from decision certainty,
Unveiled this week, Lead Boldly is a new manifesto for enterprise leaders. Through a short film and an integrated content series, Aily Labs challenges executives to confront what it calls the “decision paradox”—the reality that despite unprecedented access to data, many organizations remain frozen by analysis, internal reviews, and consensus-building just when decisive action matters most. The campaign positions AI as an always-on intelligence layer that surfaces the highest-impact decisions in real time and helps leaders move from insight to execution in minutes rather than weeks.
The film champions leaders who choose to know, not guess. A punk-inspired metaphor represents the inner shift AI enables—the unleashing of bold leadership once decisions are no longer driven by instinct or delay.
At the heart of the message is Aily Labs’ AI-native Decision Intelligence platform, built around its Super Agent—a system of autonomous, business-applied AI agents that both recommend and execute decisions across functions. Unlike traditional analysis that relies on backward-looking analysis, Aily’s AI continuously monitors internal and external signals, evaluates scenarios, and pushes actions directly into enterprise workflows. The result, the company argues, is not just better reporting—but better leadership.
“Every enterprise makes tens of thousands of decisions every day,” said founder and CEO Bianca Anghelina at the campaign launch. “That’s where organizations freeze. Lead Boldly is about eliminating decision latency and giving leaders the confidence to act when decisions carry the greatest consequence.”
Anghelina’s expertise are a key pillar of the campaign, and for good reason. A CNBC Changemaker, Anghelina brings rare firsthand experience at the intersection of enterprise operations and applied AI. Before founding Aily Labs in 2020, Anghelina spent more than a decade in senior operational and digital finance roles at BMW, Novartis, and Sandoz, working across dozens of countries on planning, pricing, and profit-and-loss analysis. She has spoken openly about how AI disrupted her own role—compressing planning cycles from months to weeks and freeing leadership time for higher-value strategy. That firsthand experience, combining deep operational exposure with advanced AI deployment, has shaped Aily’s philosophy that AI should act, not just advise.
The Lead Boldly campaign also lands at a moment of accelerating momentum for the company. In November, Aily Labs announced an $80 million funding round led by FPV Ventures, with participation from Insight Partners and J.P. Morgan, among others—one of the largest Series B rounds for a female-founded startup. The backing from J.P. Morgan, in particular, underscores growing institutional confidence in Aily’s approach to applied, ROI-driven enterprise AI. The capital is being deployed to expand global go-to-market efforts, deepen the company’s autonomous agent ecosystem, and further develop its proprietary Decision Intelligence large language model.
That institutional validation will be on display in the coming weeks. Aily Labs will have a strong presence around the J.P. Morgan Healthcare Conference in San Francisco—arguably the most important healthcare investment conference of the year—where AI is once again a dominant theme. The company is expected to be active across side events and discussions focused on AI-driven operational efficiency, decision-making, and enterprise transformation. There will also be mobile billboards throughout San Francisco during the conference will also feature the Lead Boldly campaign. Anghelina herself is widely regarded as a leading voice on applied AI in healthcare, making Aily a natural participant in conversations shaping the sector’s next phase.
The company’s visibility extends well beyond healthcare. Aily Labs is also set to play a prominent role at the World Economic Forum in Davos later this month, where Anghelina will participate in multiple discussions and be a featured presence at AI House Davos—a central hub for global leaders shaping the future of artificial intelligence—as well as events with The Female Quotient and the Health @Davos UnDavos Summit. From panels on AI governance to sessions on the “brain economy” and responsible autonomy, Aily’s involvement highlights how central its expertise has become to the global AI conversation.
For Aily Labs, Lead Boldly is about the bold shift beyond AI promoting experimentation and pilot projects. It is about reframing AI as a core leadership capability—one that turns uncertainty into advantage and transforms decision-making into a measurable competitive edge. The company’s manifesto is simple but ambitious: in a world where waiting is the greatest risk, leaders need AI that acts.
As enterprises enter 2026 facing tighter margins, geopolitical uncertainty, and accelerating technological change, Aily Labs is betting that its message will resonate. Faster, clearer decisions are no longer optional. And with Lead Boldly, Aily is making the case that the future of leadership belongs to those willing to let AI sit at the decision table—and move first.
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