Innovative Eyewear Partners with Smartech Retail Group for NY Showcases.

Innovative Eyewear is partnering with Smartech Retail Group to showcase their Reebok Powered by Lucyd collection and other innovative consumer electronics brands such as Sonos and Segway. The launch will take place on July 22, 2025, at Smartech's new location in New York City. This partnership aims to increase brand awareness and drive sales for Innovative Eyewear.

In a strategic move to enhance brand visibility and drive sales, Innovative Eyewear, Inc. has partnered with Smartech Retail Group to showcase their Reebok Powered by Lucyd collection, along with other innovative consumer electronics brands such as Sonos and Segway. The event will commence on July 22, 2025, at Smartech's newly opened flagship location in New York City [1].

The partnership is set to capitalize on the growing demand for smart eyewear, a segment that combines fashion and technology. Innovative Eyewear, known for its cutting-edge smart eyewear under brands like Lucyd, Eddie Bauer, and Reebok, aims to leverage Smartech's high-footfall, experiential retail spaces to introduce their products to a wider audience. The showcase will offer live demos, allowing potential customers to experience the smart features firsthand, which often leads to rapid product adoption [1].

Harrison Gross, CEO of Innovative Eyewear, expressed his enthusiasm about the collaboration, noting that "prospective customers for smart eyewear greatly benefit from live demos in brick-and-mortar shops." He further emphasized that Smartech's prestige as a tech retailer complements Innovative Eyewear's commitment to best-in-class product quality and utility [1].

James Keating, Global Business Development Manager at Smartech Retail Group, echoed this sentiment, stating that smart eyewear is becoming a gateway to a more connected lifestyle. He highlighted Lucyd's blend of fashion and function, which aligns with Smartech's mission to bring innovation to life in high-footfall retail spaces [1].

This partnership underscores the growing importance of experiential retail in the tech sector. By offering a hands-on experience with innovative products, retailers like Smartech can differentiate themselves and attract tech-savvy consumers. For Innovative Eyewear, the showcase provides an opportunity to increase brand awareness and drive sales, particularly in the competitive smart eyewear market.

References:
[1] https://www.prnewswire.com/news-releases/innovative-eyewear-partners-with-smartech-to-showcase-reebok-smart-eyewear-at-smartechs-new-flagship-opening-in-times-square-302487063.html