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Innovative Eyewear Partners with SmartBuyGlasses for Global Retail Distribution
ByAinvest
Monday, Dec 1, 2025 3:03 am ET1min read
Tekcapital's portfolio company Innovative Eyewear has partnered with SmartBuyGlasses for global retail distribution of its Reebok-branded smart eyewear. The collaboration will allow customers across SmartBuyGlasses' network of localized websites to purchase the frames with custom lenses and receive international shipping. This partnership expands Innovative Eyewear's global reach and aligns with the e-retailer's mission to make eyewear buying more accessible and affordable.
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