Innovative Eyewear's Lucyd collection sees 40% surge after Smartech Retail Group partnership announcement.

Innovative Eyewear (LUCY) stock rose 40% after announcing a partnership with Smartech Retail Group, which will feature the company's Reebok Powered by Lucyd collection. CEO Harrison Gross said the deal will increase sales, as customers benefit from live demos in brick-and-mortar shops. LUCY stock is still down 33.74% year-to-date, with 1.04 million shares traded on Friday. Wall Street coverage is thin, with TipRanks' AI analyst Spark rating LUCY an Underperform with no price target.

Title: Innovative Eyewear Stock Surges After Smartech Partnership Announcement

Innovative Eyewear Inc. (LUCY) stock experienced a significant 40% increase following the announcement of a strategic partnership with Smartech Retail Group. The partnership, which will feature the company's Reebok Powered by Lucyd collection, is set to launch on July 22, 2025, at Smartech's new flagship store in New York City's Times Square.

According to the press release [1], CEO Harrison Gross expressed optimism about the deal, stating that it will likely boost sales by providing customers with live demonstrations of the smart eyewear's features in a brick-and-mortar setting. This approach is expected to drive rapid product adoption as potential buyers can experience the value of the smart features firsthand.

Smartech Retail Group's Global Business Development Manager, James Keating, echoed the enthusiasm, highlighting that smart eyewear is becoming a gateway to a more connected lifestyle. He praised Lucyd's blend of fashion and functionality, noting that it aligns perfectly with Smartech's mission to bring cutting-edge consumer technology to its customers.

Despite the recent surge, LUCY stock remains down 33.74% year-to-date, with 1.04 million shares traded on Friday. Wall Street coverage is limited, with TipRanks' AI analyst Spark rating LUCY as an Underperform with no price target [1].

References:
[1] https://www.morningstar.com/news/pr-newswire/20250620fl14919/innovative-eyewear-partners-with-smartech-to-showcase-reebok-smart-eyewear-at-smartechs-new-flagship-opening-in-times-square