Innovative Eyewear Launches Reebok Smartglasses on New Platforms

Innovative Eyewear has launched Reebok smartglasses on new platforms, starting with the Reebok mobile app and expanding to Reebok.com by August 1, 2025. The launch aligns with Reebok's legacy of innovative sports products and aims to revolutionize athletic eyewear. The smartglasses combine innovation and athletic functionality, offering a glimpse into the future of sports eyewear and apparel.

Innovative Eyewear Inc. (LUCYW), a leading manufacturer of smart eyewear, has announced the launch of its Reebok smartglasses on new distribution channels. The smart eyewear will be available on the Reebok mobile app starting July 21, 2025, followed by Reebok.com on August 1, 2025. This strategic move aims to leverage the growing popularity of smart eyewear and Reebok's established customer base.

The Reebok smartglasses are designed to align with Reebok's legacy of innovative sports products, echoing the transformative impact seen with the iconic Reebok Pump shoe. CEO Harrison Gross emphasized how these smartglasses combine innovation and athletic functionality, offering a glimpse into the future of sports eyewear and apparel, where everything worn will integrate smart technologies to enhance user experience.

Innovative Eyewear continues to push the envelope in the smart eyewear market, manufacturing under several brands including Lucyd®, Lucyd Armor™, Reebok®, Eddie Bauer®, and Nautica®. The Company's mission is to "Upgrade Your Eyewear®," offering Bluetooth audio glasses that allow users to stay connected to their digital lives through a variety of frame and lens combinations.

The expansion to Reebok.com, which attracts approximately 570,000 monthly organic visitors, represents a significant opportunity to reach Reebok's global customer base. This move follows the company's successful Q1 2025 financial results, which showed revenue growth and margin improvements, driven by new product launches including Nautica® and Eddie Bauer® collections. Despite these improvements, the company reported a net loss of $1,778,703 ($0.72 per share), though smaller than Q1 2024's loss of $1,971,311.

The launch of Reebok smartglasses aligns with Innovative Eyewear's ongoing efforts to expand its market presence and integrate smart technologies into everyday wearables. The company has recently entered the European market, receiving EU certification for its Lucyd Armor™ smart safety glasses, and has formed strategic partnerships with retailers and distributors to expand its product reach.

In summary, Innovative Eyewear's launch of Reebok smartglasses on new platforms is a strategic move that leverages the company's expertise in smart eyewear and Reebok's established customer base. The move aims to revolutionize athletic eyewear and offers a glimpse into the future of sports apparel and technology integration.

References:
1. [https://www.gurufocus.com/news/2990207/innovative-eyewear-launches-reebok-smartglasses-in-new-channels-lucy-stock-news](https://www.gurufocus.com/news/2990207/innovative-eyewear-launches-reebok-smartglasses-in-new-channels-lucy-stock-news)
2. [https://www.stocktitan.net/news/LUCYW/](https://www.stocktitan.net/news/LUCYW/)