Innovation Beverage Group Appoints Sahil Beri as Interim CEO, Expands into Eastern US

Innovation Beverage Group has appointed Sahil Beri as interim CEO while the company searches for a new CEO. Beri, who has served as Chairman and COO, is focused on expanding the company's presence in the Eastern U.S. and driving growth in the region. The company has seen a strong response from retailers, distributors, and hospitality partners eager to carry its award-winning bitters. Beri aims to leverage new opportunities for growth and expansion to elevate cocktail experiences worldwide.

Innovation Beverage Group (IBG) has announced that Sahil Beri, the company's current Chairman and Chief Operating Officer (COO), will assume the role of Interim CEO while IBG searches for a permanent replacement for Dean Huge, who resigned to pursue other interests [1]. With a decade of experience in the beverage industry and expertise in formulation and product development, Beri is well-positioned to lead IBG through its next phase of growth.

One of Beri's primary objectives is expanding IBG's presence in the Eastern U.S. The company has recently entered into a Sales Services Agreement with Blue Ridge Spirits & Wine Marketing to distribute its Australian Bitters Company and BITTERTALES brands throughout the region [1]. This strategic move follows IBG's successful initial response from retailers, distributors, and hospitality partners, who have shown strong interest in carrying IBG's award-winning bitters [1].

Beri's focus on growth and expansion is not limited to the Eastern U.S. He aims to leverage new opportunities to elevate cocktail experiences worldwide. IBG's portfolio includes 60 formulations across 13 alcoholic and non-alcoholic brands, with their flagship products receiving multiple awards, including Gold Medals at the Los Angeles Spirits Awards [1]. Production takes place at IBG's FDA and GMP certified facility in Australia.

Beri's leadership comes at an exciting time for IBG. The company's expansion plans in the Eastern U.S. through Blue Ridge Spirits & Wine Marketing are underway, and the initial response from the market has been positive. With Beri at the helm, IBG is poised to continue building momentum and achieving success in the competitive beverage industry.

References:
[1] StockTitan. (2025, January 3). Innovation Beverage Group Appoints Sahil Beri as Interim CEO and Expands into Eastern U.S. Retrieved from https://www.stocktitan.net/news/IBG/innovation-beverage-group-appoints-sahil-beri-as-interim-ceo-and-2w3j45k15ihv.html