Indian Consumers Embrace Premium Products Amid Market Sluggishness
ByAinvest
Friday, Jul 4, 2025 3:13 am ET1min read
In India, the sales of premium consumer durables such as refrigerators, washing machines, and televisions have surged, with 4K televisions accounting for 41% of all TV sales in the first four months of 2025, up from 38% a year earlier. Smartphone sales have declined by 2% YoY, but the ultra-premium segment grew 20% and the premium segment grew 2%. The average selling price of smartphones is expected to cross $300 for the first time this year.
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