India's Travel Industry Sees Surge in Flight, Hotel Bookings During MakeMyTrip's 'Travel Ka Muhurat' Campaign

MakeMyTrip's "Travel Ka Muhurat" campaign saw advance flight planning, wider destination discovery, and sustained preference for premium stays. Early bookings for year-end flights doubled, and premiumisation remained a defining theme, with 64.5% of international bookings for 4- and 5-star stays. Travellers upgraded to premium stays but remained value-conscious, with 96% availing discount coupons. Goa, Jaipur, Udaipur, and Lonavala emerged as the most booked domestic leisure hotel destinations.