India's Tablet Market Declines 32% in 1H25: Samsung, Lenovo, and Apple Lead

India's tablet market shipped 2.15 million units in 1H25, a 32.2% YoY decline. Samsung, Lenovo, and Apple led the market, with Samsung holding a 41.3% overall market share. The commercial segment declined 61.7% YoY, while the consumer segment grew 20.5% YoY. The decline is attributed to a drop in commercial shipments, primarily driven by a reduction in government-funded programs.

Apple Inc. has reaffirmed its commitment to India, defying pressure from U.S. President Donald Trump to curb exports from the country. Despite Trump's earlier discontent over Apple's growing India operations, the tech giant is investing nearly $2.5 billion to scale up iPhone production from 40 million to 60 million units annually, while simultaneously expanding its retail footprint with new stores in Bengaluru and Pune this September [1].

Apple's decision to continue its expansion in India is based on the country's strategic importance as both a crucial export hub and a rapidly growing domestic market. According to a senior government official, Apple's executives have assured the Indian government that there will be no change in plans regarding India investments [1].

Foxconn continues to lead assembly operations, while the Tata Group has expanded capacity by acquiring Wistron’s factories and taking control of Pegatron’s India business. Government officials have praised India’s factory setups and infrastructure, describing them as among the best in the world [1].

Last year alone, Apple exported iPhones worth $17 billion from India, while capturing a double-digit share of the local premium smartphone market. The company's retail presence is also growing, with new flagship stores opening in Bengaluru and Pune, themed on peacock-feather artwork. These stores will offer Today at Apple sessions on music, coding, photography, and design, providing technical and creative support to customers [1].

OnePlus, another major player in the Indian tech market, has recently confirmed the launch of its new tablet, the OnePlus Pad 3, in the Indian market on September 5. The tablet features a 13.2-inch 3.4K LCD screen with up to 144Hz refresh rate, powered by the Qualcomm Snapdragon 8 Elite Mobile Platform, and will be priced around Rs. 50,000 [2].

Despite the recent decline in the Indian tablet market, which shipped 2.15 million units in 1H25, a 32.2% YoY decline, companies like Apple and OnePlus continue to invest in the market. Samsung, Lenovo, and Apple led the market, with Samsung holding a 41.3% overall market share. The decline is attributed to a drop in commercial shipments, primarily driven by a reduction in government-funded programs [1].

References:
[1] https://www.timesnownews.com/business-economy/industry/apple-defies-trump-pressure-doubles-down-on-india-iphone-expansion-with-2-5-billion-push-article-152526404
[2] https://www.financialexpress.com/life/technology-oneplus-pad-3-india-launch-check-price-design-display-chipset-battery-camera-and-more-3956980/