India has become the global leader in fast payments, with the Unified Payments Interface (UPI) processing over 18 billion transactions every month. UPI has transformed how people send and receive money in the country, making it a powerful tool for financial inclusion. It has also expanded beyond national borders, powering nearly 50% of global real-time digital payments and is now live in seven countries. UPI has become a standard within the BRICS group and is being pushed for adoption in other countries.
India has emerged as the global leader in fast payments, with the Unified Payments Interface (UPI) processing over 18 billion transactions every month. UPI has transformed how people send and receive money in the country, making it a powerful tool for financial inclusion. It has also expanded beyond national borders, powering nearly 50% of global real-time digital payments and is now live in seven countries. UPI has become a standard within the BRICS group and is being pushed for adoption in other countries.
The UPI ecosystem, led by PhonePe, Google Pay, and Paytm, continues to maintain its dominance. In June 2025, PhonePe recorded 854.7 Cr transactions worth ₹11.98 Lakh Cr, a slight decrease of 1.5% from May. Google Pay followed with 654.1 Cr transactions, a 3% dip month-on-month, while Paytm secured the third spot with over 126.9 Mn transactions [1].
Despite these minor dips, India’s UPI story remains robust. The total transactions in June 2025 were 18.40 Bn, only slightly down from May’s record high of 18.38 Bn transactions. This growth is a testament to the increasing adoption of digital payments in India.
The embedded payments market is also experiencing significant growth, with the market size projected to reach USD 192.9 billion by 2032, growing at a CAGR of 29.82% during the forecast period of 2024–2032. The U.S. market, driven by advanced fintech infrastructure and rapid SaaS adoption, is expected to reach USD 29.7 billion by 2032 [2].
The UPI ecosystem's growth is not just confined to India but is also influencing global markets. With the increasing demand for seamless digital transactions, UPI's model is being adopted and adapted by other countries. This expansion underscores the potential of UPI as a global standard for fast payments.
In conclusion, India's UPI ecosystem continues to lead the way in fast payments, with a robust market and significant growth prospects. As digital payments deepen their reach, the battle for wallet share between giants like PhonePe, Google Pay, and Paytm will only get more interesting.
References:
[1] https://www.instagram.com/p/DMLHo-0qAYB/
[2] https://www.globenewswire.com/news-release/2025/07/15/3115712/0/en/Embedded-Payments-Market-to-Reach-USD-192-9-Billion-by-2032-Driven-by-the-Surge-in-API-Integration-Across-Digital-Platforms-SNS-Insider.html
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