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India as a Global Laboratory: How the Country's E-commerce Landscape is Shaping Global Retail and FMCG Strategies
ByAinvest
Thursday, Dec 11, 2025 3:55 am ET1min read
Global brands are testing new ideas in India's e-commerce landscape, focusing on delivery, logistics, and digital inclusion. Amazon is replicating its 10-minute delivery model in other countries and has even found parallels with Indian kirana stores in Spain. Walmart has used Flipkart's offline-online network model to shape similar small-store partnership programs in Mexico and Central America. Unilever's sachet revolution also originated in India. These innovations are being taken global from India.
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