IMAX Soars as Analysts Predict $1.2 Billion in Box Office Revenue

IMAX is expected to reach $1.2 billion in global box office revenue this year, a 33% increase from 2024. The company's momentum is driven by premium content partnerships, expanding market share, and a shift in consumer behavior toward immersive experiences. Analysts have reiterated Buy ratings on IMAX, with price targets ranging from $30 to $36, indicating strong growth potential.

IMAX Corporation is poised to achieve a significant milestone in 2025, with projections indicating that the company will reach $1.2 billion in global box office revenue, representing a 33% increase from the previous year [1]. This growth is driven by a combination of premium content partnerships, expanding market share, and a shift in consumer behavior towards immersive experiences.

CEO Rich Gelfond has forecasted this record-breaking year, which would be a significant achievement for the 55-year-old company. Wall Street analysts have echoed this optimism, reiterating Buy ratings with price targets ranging from $30 to $36, indicating strong growth potential [1].

IMAX's success is underpinned by its unique position in the film industry. The company's screens are notably larger than standard movie screens and feature immersive audio systems. This premium experience has made IMAX a coveted destination for theatrical releases, particularly for high-budget films.

The company has contracts to build about 500 more screens worldwide, adding to its existing network of around 1,700 screens [1]. This expansion is expected to further bolster IMAX's market share, which has been growing steadily. For instance, in 2025, more than 20% of the global box office revenue for films like "F1: The Movie" and "Mission: Impossible – The Final Reckoning" came from IMAX screenings [1].

IMAX's strategic partnerships with major studios have also played a crucial role in its success. For example, the company secured the use of IMAX's camera technology and a three-week release window for "F1: The Movie," which helped the film generate nearly $300 million globally in its first 10 days in cinemas [1].

The company's global footprint is another key factor in its success. IMAX screens local language films in various countries, including China, Japan, and South Korea. For example, the Chinese release "Ne Zha 2" generated more than $170 million in receipts from IMAX screenings [1].

Investors have shown confidence in IMAX's prospects, with shares of the company up roughly 60% in the last 12 months [1]. This strong performance is a testament to the company's ability to capitalize on the changing dynamics of the film industry.

As IMAX continues to expand its network and secure strategic partnerships, it is well-positioned to maintain its momentum and continue delivering strong financial results.

References:

[1] https://www.cnbc.com/2025/07/11/imax-hollywood-box-office-rebound.html