IKEA Aims to Simplify Smart Home Technology with Matter Products
ByAinvest
Wednesday, Jul 9, 2025 12:37 pm ET2min read
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The first products in this new line include NATTBAD, a retro-style Bluetooth speaker available in various colors, and BLOMPRAKT, a table speaker that also functions as a lamp. These products are part of IKEA's broader strategy to simplify and democratize smart home technology.
Matter, an open-source smart home interoperability standard, allows devices from different manufacturers to communicate seamlessly. By adopting Matter, IKEA is positioning itself as a leader in the smart home market, offering a more open and user-friendly platform. This move is significant, as it addresses the fragmentation and slow adoption issues that have plagued the Matter standard since its launch.
IKEA's decision to adopt Matter is part of its ongoing effort to make smart home technology more accessible and affordable. The company has learned from its past experiences with Zigbee and Sonos, and its involvement in the development of Matter has provided it with valuable insights. The new products will be priced comparably to or lower than existing IKEA smart home offerings, with a focus on affordability.
The DIRIGERA hub will initially support Matter device types that IKEA currently offers, such as smart bulbs, plugs, sensors, and remotes. As more smart home products are launched, the hub will be updated to support additional device types. The hub will also retain the Touchlink functionality from Zigbee, ensuring backward compatibility with older IKEA smart products.
IKEA's new Matter-over-Thread products will work without the need for the IKEA hub or app, as they can be set up directly in any compatible Matter smart home ecosystem. This flexibility allows consumers to choose the ecosystem that best fits their needs, whether it's Apple Home, Amazon Alexa, Google Home, or others.
The release of these new products positions IKEA as one of the first major retailers to bring Matter to the mainstream market. This move is a significant shift for the industry, as it demonstrates IKEA's commitment to simplifying and democratizing smart home technology. The company's goal is to provide consumers with the best value from their products, regardless of the ecosystem they choose.
IKEA's slow and steady approach to Matter technology reflects its commitment to ensuring a positive user experience. The company has taken the time to iron out any kinks in the technology before unleashing it on its customers. This approach is evident in the beta release of the DIRIGERA hub, which is currently live through the IKEA Home Smart app.
In conclusion, IKEA's new smart home strategy leverages Matter technology to make smart home technology more accessible and affordable. The release of over 20 new products, including the DIRIGERA hub, NATTBAD speaker, and BLOMPRAKT table speaker, positions IKEA as a leader in the smart home market. The company's commitment to simplifying and democratizing smart home technology is evident in its adoption of Matter and its focus on affordability.
References:
[1] https://www.theverge.com/smart-home/701697/ikea-matter-thread-new-products-new-smart-home-strategy
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IKEA is set to release over 20 new smart home products built around the universal translator for smart home technology, Matter. The products, including a hub called DIRIGERA, aim to make smart home technology easy to use and affordable. DIRIGERA will control IKEA's new gear and welcome in Matter-certified devices from other companies, while also teaching older IKEA smart products to speak Matter. The first product, NATTBAD, is a retro-style speaker available in various colors, followed by BLOMPRAKT, a table speaker that's also a lamp.
IKEA is set to revolutionize its smart home offerings with the release of over 20 new products built around the universal translator for smart home technology, Matter. The company aims to make smart home technology more accessible and affordable for consumers. The cornerstone of this strategy is the DIRIGERA smart home hub, which will control IKEA's new smart home devices and welcome Matter-certified products from other companies. Additionally, DIRIGERA will facilitate the integration of older IKEA smart products into the Matter ecosystem.The first products in this new line include NATTBAD, a retro-style Bluetooth speaker available in various colors, and BLOMPRAKT, a table speaker that also functions as a lamp. These products are part of IKEA's broader strategy to simplify and democratize smart home technology.
Matter, an open-source smart home interoperability standard, allows devices from different manufacturers to communicate seamlessly. By adopting Matter, IKEA is positioning itself as a leader in the smart home market, offering a more open and user-friendly platform. This move is significant, as it addresses the fragmentation and slow adoption issues that have plagued the Matter standard since its launch.
IKEA's decision to adopt Matter is part of its ongoing effort to make smart home technology more accessible and affordable. The company has learned from its past experiences with Zigbee and Sonos, and its involvement in the development of Matter has provided it with valuable insights. The new products will be priced comparably to or lower than existing IKEA smart home offerings, with a focus on affordability.
The DIRIGERA hub will initially support Matter device types that IKEA currently offers, such as smart bulbs, plugs, sensors, and remotes. As more smart home products are launched, the hub will be updated to support additional device types. The hub will also retain the Touchlink functionality from Zigbee, ensuring backward compatibility with older IKEA smart products.
IKEA's new Matter-over-Thread products will work without the need for the IKEA hub or app, as they can be set up directly in any compatible Matter smart home ecosystem. This flexibility allows consumers to choose the ecosystem that best fits their needs, whether it's Apple Home, Amazon Alexa, Google Home, or others.
The release of these new products positions IKEA as one of the first major retailers to bring Matter to the mainstream market. This move is a significant shift for the industry, as it demonstrates IKEA's commitment to simplifying and democratizing smart home technology. The company's goal is to provide consumers with the best value from their products, regardless of the ecosystem they choose.
IKEA's slow and steady approach to Matter technology reflects its commitment to ensuring a positive user experience. The company has taken the time to iron out any kinks in the technology before unleashing it on its customers. This approach is evident in the beta release of the DIRIGERA hub, which is currently live through the IKEA Home Smart app.
In conclusion, IKEA's new smart home strategy leverages Matter technology to make smart home technology more accessible and affordable. The release of over 20 new products, including the DIRIGERA hub, NATTBAD speaker, and BLOMPRAKT table speaker, positions IKEA as a leader in the smart home market. The company's commitment to simplifying and democratizing smart home technology is evident in its adoption of Matter and its focus on affordability.
References:
[1] https://www.theverge.com/smart-home/701697/ikea-matter-thread-new-products-new-smart-home-strategy
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