iHeartMedia Stock Surges 54.98% on Amazon Ads Expansion, Netflix Licensing Hopes

The share price rose to its highest level since the start of this month, with an intraday gain of 14.79%.

iHeartMedia’s surge followed an expanded partnership with Amazon Ads, enabling programmatic audio advertising across its streaming and radio platforms. The collaboration allows advertisers to target iHeart’s 90 million monthly listeners using Amazon’s data-driven tools, bridging traditional audio with digital ad tech. Speculative reports of a potential Netflix licensing deal for video podcasts, such as *The Breakfast Club*, further fueled investor optimism, though terms remain unconfirmed.

The stock’s 54.98% two-day rally reflects growing confidence in iHeartMedia’s pivot to tech-driven revenue streams. The Amazon partnership enhances monetization through real-time ad buying, while the Netflix speculation highlights untapped value in its podcast library. However, execution risks—such as delays in programmatic integration or unconfirmed licensing deals—could temper momentum. With the stock up 93.6% year-to-date, investors are balancing optimism over innovation with caution around market volatility and competitive pressures in the evolving audio-visual landscape.