iHeartMedia (NASDAQ:IHRT) Surges 13.21% as Digital Growth, TikTok, AI Partnerships Drive Optimism

iHeartMedia, Inc. (NASDAQ:IHRT) surged 13.21% in pre-market trading on December 10, 2025, signaling a potential shift in investor sentiment toward the media conglomerate. This sharp pre-market rally follows recent strategic developments and earnings updates that highlight the company’s evolving digital focus.

Analysts have pointed to iHeartMedia’s Q3 2025 performance as a catalyst, noting digital audio growth outpacing traditional broadcast declines. The company’s earnings call emphasized monetization initiatives, including partnerships and platform expansions. A notable development is the multiplatform collaboration with TikTok, which aims to integrate iHeartMedia’s audio content into the social media giant’s ecosystem, broadening its reach to younger audiences.

Further supporting momentum, iHeartMedia announced a partnership with Miko to introduce AI-powered companions into North American households. This move aligns with broader industry trends toward AI integration, positioning the company to leverage emerging technologies for user engagement. Additionally, the return of the “iHeartRadio Holiday Special” and a nationwide holiday music broadcast event may drive seasonal traffic and reinforce brand visibility during a critical advertising period.

While Q3 results showed mixed performance compared to estimates, the company’s strategic pivot toward digital and AI-driven solutions appears to resonate with investors. The pre-market rally suggests optimism about iHeartMedia’s ability to adapt to shifting media consumption patterns and capitalize on new revenue streams.