iHeartMedia Expands Global Reach with Translated Podcasts in Six Languages

iHeartMedia has announced that some of its popular podcasts are now available in multiple languages on iHeartRadio, Apple Podcasts, and other platforms. Shows such as "On Purpose with Jay Shetty" and "Revisionist History with Malcolm Gladwell" are now available in Spanish, French, Arabic, Portuguese, Hindi, and Mandarin, with plans to expand to more shows and languages in the future. This move aims to bring iHeartMedia's content to a wider global audience and make podcasting more accessible and inclusive.

iHeartMedia has taken a significant step towards global expansion by making some of its popular podcasts available in multiple languages. The company announced that podcasts like "On Purpose with Jay Shetty" and "Revisionist History with Malcolm Gladwell" are now accessible in Spanish, French, Arabic, Portuguese, Hindi, and Mandarin on platforms such as iHeartRadio, Apple Podcasts, and others. This initiative aims to broaden iHeartMedia's audience and enhance the accessibility of podcasting content worldwide [1].

This move aligns with the broader trend of the global podcasting market, which is expected to grow at a CAGR of 28.3% from 2025 to 2032, reaching a projected market value of USD 14,870.3 million by 2032 [1]. The increasing demand for on-demand content and the growth of smartphone penetration are key drivers behind this market growth. Additionally, the rising popularity of smart speakers and the integration of podcasts into infotainment systems in vehicles are contributing to the market's expansion [1].

iHeartMedia's strategic decision to localize its content is likely to tap into the growing demand for non-English and regional language podcasts, particularly in emerging markets. This move also supports the broader trend of global expansion and localization in the podcasting industry, which is expected to unlock new listener bases and drive market growth [1].

The company's strategic focus on multilingual content aligns with the broader industry trend of technological innovation and the integration of AI-driven tools for content creation, editing, and personalized recommendations. These advancements are enhancing user engagement and operational efficiency, contributing to the overall growth and evolution of the podcasting market [1].

References:
[1] https://www.giiresearch.com/report/pmrs1754560-podcasting-market-global-industry-analysis-size.html