iHeartMedia, Audacy Announce Content Distribution Partnership to Expand Digital Audio Reach

iHeartMedia has partnered with Audacy to expand digital audio content distribution. Audacy's 240+ radio brands and podcasts are now accessible via the iHeartRadio app, reaching 2,000+ devices and various platforms. The partnership includes notable Audacy content such as 28 sports brands and popular music stations. This collaboration aligns with iHeartMedia's mission of connecting audiences with diverse media experiences.

In a significant move to consolidate the digital audio landscape, iHeartMedia and Audacy have announced a strategic partnership that will expand digital audio content distribution. Effective immediately, Audacy's portfolio of over 240 radio brands and time-shifted podcasts will be accessible via the iHeartRadio app, reaching over 2,000 devices and various platforms [1][3].

The partnership, which aligns with iHeartMedia's mission of connecting audiences with diverse media experiences, will bring notable Audacy content such as 28 sports brands and popular music stations to iHeartRadio. This move significantly broadens the reach of Audacy's brands, making them available on smart speakers, in-car digital dashboards, tablets, smartphones, smart TVs, wearables, gaming consoles, and virtual assistants [1][3].

Michael Biondo, President of Business Development and Strategic Partnerships at iHeartMedia, stated, "This is an exciting day for our industry as the addition of Audacy's stations to iHeartRadio maximizes radio's presence across the country as the most listened to and trusted medium for audiences and consumers" [1][3]. Chris Oliviero, Chief Business Officer at Audacy, added, "We believe in the power of being everywhere, and this partnership is a meaningful step in our strategy to ensure our iconic stations, talent, and programming are available wherever and however audio is consumed" [1][3].

The partnership represents a critical step towards consolidating the fragmented audio market, creating a formidable force capable of dominating digital consumption and monetization. For investors, this is a signal to take notice, as the partnership could catalyze long-term value creation through enhanced scale, pricing power, and ad-tech innovation [1].

References:
[1] https://www.ainvest.com/news/synergy-sound-iheartmedia-audacy-content-distribution-pact-signals-audio-media-consolidation-2506/
[2] https://www.investing.com/news/company-news/audacy-radio-brands-now-available-on-iheartradio-app-93CH-4117356
[3] https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n47483