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iHeartMedia Appoints Lisa Coffey as Chief Business Officer to Lead Advanced Advertising Initiatives
ByAinvest
Monday, Aug 11, 2025 4:07 pm ET1min read
Lisa Coffey has joined iHeartMedia as Chief Business Officer to lead advanced advertising initiatives, including programmatic solutions and an addressable audio ecosystem. Coffey brings experience from LoopMe and Amazon and will report directly to the CEO and President. iHeartMedia aims to innovate and modernize audio marketing and advertising with Coffey's expertise.
iHeartMedia, the leading audio media company in America, has appointed Lisa Coffey as its Chief Business Officer. Coffey will oversee the development and implementation of advanced advertising products and platforms, including programmatic solutions for broadcast radio, and lead iHeart's effort to digitize and scale an addressable audio ecosystem [1].Coffey brings extensive experience in ad tech and digital advertising, having previously served as Global Chief Revenue Officer at LoopMe and held key leadership positions at Amazon. She will report directly to CEO Bob Pittman and COO and CFO Rich Bressler [1].
iHeartMedia aims to modernize its broadcast advertising media by integrating strong data, attribution, and targeting capabilities, creating new marketing and advertising products. Coffey's expertise will enable iHeartMedia to take the critical next step in bringing these innovations to market [1].
The appointment of Coffey aligns with iHeartMedia's strategic focus on leveraging AI to enhance customer interactions and drive growth. With its expansive reach and strong brand equity, iHeartMedia is uniquely positioned to build a centralized advertising platform for both broadcast and streaming, efficiently matching supply with demand [1].
References:
[1] https://www.morningstar.com/news/business-wire/20250811879623/lisa-coffey-joins-iheartmedia-as-chief-business-officer
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