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In the fiercely competitive Canadian wealth management sector,
Financial Inc. (IGM) has emerged as a standout performer, with assets under management (AUM) surging 12.4% year-over-year in 2025. This growth, driven by robust net inflows and strategic expansion across its IG Wealth and Mackenzie segments, raises a critical question: Does IGM’s outperformance signal a sustainable competitive advantage in a market where the sector-wide AUM growth rate is projected at a modest 0.52% CAGR from 2024 to 2028 [2]?Canada’s wealth management industry is navigating a dual challenge: moderating growth in traditional asset classes and intensifying competition from fintech disruptors and alternative investments. According to the PwC 2024 Asset & Wealth Management Report, global AUM is expected to grow at a 5.9% CAGR through 2028, but Canada’s domestic market lags significantly, with AUM expanding from $178.0 million in 2022 to $180.4 million in 2023 [3]. This stagnation is attributed to a decline in client households and the brokerage channel’s struggles to retain high-net-worth clients [3]. Meanwhile, alternative assets—private equity, hedge funds, and tokenised investments—are gaining traction, growing at a 6.7% CAGR globally [1].
IGM’s 12.4% YOY AUM growth in 2025 starkly contrasts with the sector’s tepid trajectory. The company’s Q2 2025 results underscore this momentum: adjusted EPS hit a record $1.07, up 15% year-over-year, while IG Wealth’s AUM&A reached $146.7 billion, a 13% increase [3]. Mackenzie Investments, a key pillar of IGM’s asset management division, reported a record $213 billion in AUM, up 9% year-over-year [1]. These figures reflect not only strong organic growth but also strategic bets on high-growth areas like private equity (via Northleaf Capital, which raised $4.9 billion in 2024) and digital platforms (Wealthsimple’s valuation surged 21% to $1.5 billion in Q2 2025) [3].
To assess the sustainability of IGM’s growth, it is essential to compare its performance with key rivals:
1. Onex Corp (ONEX): A leader in alternative assets, Onex reported 16% growth in fee-generating AUM in 2025, driven by its credit and private equity divisions [4]. However, IGM’s diversified model—spanning wealth management, asset management, and private equity—provides broader resilience against sector-specific volatility.
2. CI Financial (CIX): CI’s AUM grew 12.6% year-over-year, but its Q2 2025 results revealed a 2.0% decline in asset management fees due to lower average AUM [5]. This highlights IGM’s stronger operating leverage, with net income growth outpacing revenue fluctuations.
3. Sprott Inc (SII): Sprott’s AUM surged 27% year-over-year in Q2 2025, fueled by rising precious metals prices and inflows into physical trusts [6]. While impressive, Sprott’s niche focus on commodities exposes it to market-specific risks, whereas IGM’s diversified portfolio offers more balanced growth.
IGM’s competitive edge lies in its dual focus on technological innovation and strategic diversification. The company has invested heavily in AI-driven platforms to enhance client engagement and operational efficiency, aligning with PwC’s industry-wide emphasis on digital transformation [1]. Additionally, IGM’s exposure to alternatives—via Northleaf and its tokenised investment initiatives—positions it to capitalize on the 51% CAGR projected for tokenised funds by 2028 [1].
Analysts at
, while maintaining an “underweight” rating on IGM, acknowledge its strong net inflows and operating margins as positives [7]. However, they caution that trade tensions between the U.S. and Canada could dampen long-term growth [5]. This underscores the need for IGM to sustain its innovation momentum while mitigating geopolitical risks.IGM’s 12.4% YOY AUM growth is a testament to its ability to outperform a stagnant sector and rival peers. Its diversified business model, technological agility, and strategic investments in alternatives create a compelling case for long-term shareholder value. However, the sustainability of this growth hinges on maintaining net inflows, navigating macroeconomic headwinds, and continuing to innovate in a rapidly evolving landscape. For investors, IGM’s trajectory suggests a company not just riding a wave, but actively shaping the future of Canadian wealth management.
Source:
[1] PwC 2024 Asset & Wealth Management Report, [https://www.pwc.com/gx/en/news-room/press-releases/2024/pwc-2024-asset-and-wealth-management-report.html]
[2] Wealth Management - Worldwide, [https://www.statista.com/outlook/fmo/wealth-management/worldwide]
[3] IGM Financial Inc (IGIFF) Q4 2024 Earnings Call Highlights, [https://finance.yahoo.com/news/igm-financial-inc-igiff-q4-070635587.html]
[4] Earnings call transcript: Onex Corp Q2 2025 sees strong asset growth, [https://www.investing.com/news/transcripts/earnings-call-transcript-onex-corp-q2-2025-sees-strong-asset-growth-93CH-4178127]
[5] CI Financial Reports Financial Results for the Second Quarter of 2025, [https://ir.cifinancial.com/news/news-details/2025/CI-Financial-Reports-Financial-Results-for-the-Second-Quarter-of-2025/default.aspx]
[6]
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