iGaming MarTech Amsterdam to Host Top Industry Leaders July 24-25

In exactly one month, the inaugural iGaming MarTech Amsterdam will take place from 24–25 July at Novotel Amsterdam City in Amsterdam, Netherlands. This two-day event is set to bring together top industry leaders to discuss the future of marketing in the iGaming sector. The event promises sharp strategy, visionary thinking, and meaningful networking opportunities that could spark real transformation in the industry.

This event is designed for marketers looking to cut through the noise and gain hands-on insights into SEO, MarTech, and compliance from top professionals. The event will also feature senior decision-makers who have the power to move the needle in iGaming. One of the headline speakers, Daniel Lux, CEO & SEO Consultant at Linxact, shared some valuable perspectives ahead of the event.

When asked how SEO can help iGaming brands build trust and remain compliant in tightly regulated markets, Daniel Lux highlighted the importance of brand protection. He stated that brand searches should land on the licensed operator, not on imitators. Brand protection SEO fills page one with official pages, monitors hijacks, and clears copycats, keeping regulators and players confident. Lux also discussed effective SEO tactics for entering new regulated or semi-regulated regions, including on-page optimization, authority building, and traffic manipulation.

Lux emphasized the importance of adapting to Google’s evolving algorithm, which is becoming more sophisticated through AI integration. He shared his approach to staying visible, which includes creating clear entity signals with guest articles, rich structured data, and frequent expert updates. He also mentioned the value of being in the room with the industry’s top marketing minds, as it allows for the exchange of proven tactics and the formation of strong partnerships without months of trial and error.

The event will feature a lineup of esteemed industry leaders, including Akili Polee, CEO of The Revenue Avenue; Alexis Wicén, CEO & Founder of Unibo; Andreas Ioannou, CEO of Everneed AI; and many more. The agenda will cover key topics such as the future of marketing technology, emerging iGaming markets, cross-platform marketing strategies, SEO in the age of AI, and the importance of localization and multilingual SEO.

For more details, attendees can view the event brochure. The event is expected to provide fresh perspectives and insider tactics that could redefine success in iGaming marketing. Interested parties are encouraged to book their spots today to secure their competitive edge.