Identiv, Inc. (NASDAQ: INVE), a global leader in RFID and BLE-enabled Internet of Things (IoT) solutions, has announced the appointment of Kim Macaulay as its new Senior Vice President (SVP) of Sales, Marketing, and Business Development. This strategic move is set to drive market share in Identiv's core business, expand into high-value segments, and accelerate the adoption of Bluetooth Low Energy technology. With nearly four decades of experience in driving growth and innovation within Fortune 500 companies, Macaulay brings a wealth of expertise to the table, making her an ideal fit for this transformational role.

Macaulay's extensive background in strategic account planning, key account management, business development, mergers and acquisitions integration, and creating high-performing teams equipped with tailored go-to-market strategies will be invaluable in leading Identiv's commercial organization. Her proven track record of driving growth and innovation within Avery Dennison and CCL Industries' Checkpoint Systems division, coupled with her experience as a strategy consultant for large private companies in the RFID, packaging, and apparel industries, positions her perfectly to execute on Identiv's Perform-Accelerate-Transform growth strategy.

As the new SVP, Macaulay will play an integral role in implementing Identiv's growth strategy, focusing on optimizing the core business, accelerating growth in key areas, and transforming the company for long-term success. Her expertise in crafting go-to-market strategies for large private companies will be crucial in driving market share in Identiv's core business and expanding into high-value segments. Additionally, her experience in leading high-performing teams equipped with tailored go-to-market strategies will help Identiv enhance its market presence and drive revenue expansion.



Identiv's CEO, Kirsten Newquist, expressed her enthusiasm about Macaulay's appointment, stating, "Kim Macaulay brings decades of experience developing and overseeing go-to-market strategies to Identiv, and as our SVP of Sales, Marketing, and Business Development, she will play an integral role in the implementation of our Perform-Accelerate-Transform growth strategy. Kim is the ideal person to lead our commercial organization during this transformational period, and we are thrilled to have her on board."

In conclusion, Identiv's appointment of Kim Macaulay as its new SVP of Sales, Marketing, and Business Development signals a new era of growth and innovation for the company. With her extensive experience in driving growth and innovation within Fortune 500 companies, Macaulay is well-positioned to lead Identiv's commercial organization and execute on its Perform-Accelerate-Transform growth strategy. As Identiv continues to optimize its core business, accelerate growth in key areas, and transform for long-term success, investors can expect great things from this dynamic duo.