IBM and USTA Unveil AI-Powered Fan Experiences for 2025 US Open, Enhancing Tennis Fan Engagement with Real-Time Insights and Interactive Features.

IBM and USTA have unveiled AI-powered digital experiences for the 2025 US Open. The innovations include an AI assistant called 'Match Chat' and an enhanced IBM SlamTracker. These features aim to enhance fan engagement by providing real-time insights and interactive content. A global survey found 86% of tennis fans see value in AI-powered features. The collaboration represents a strategic move to leverage IBM's AI capabilities in the sports industry, potentially opening new revenue streams.

IBM and the United States Tennis Association (USTA) have announced a strategic partnership to introduce AI-powered digital experiences for the 2025 US Open. The innovations include an AI assistant called 'Match Chat' and an enhanced IBM SlamTracker, designed to significantly enhance fan engagement. According to a global survey, 86% of tennis fans see value in AI-powered features, indicating a growing demand for such technologies in the sports industry.

The 'Match Chat' AI assistant will provide real-time insights and interactive content to fans, while the enhanced IBM SlamTracker will offer more detailed and engaging match statistics and analytics. These features aim to create a more immersive and personalized viewing experience, potentially opening new revenue streams for the event organizers.

This collaboration underscores IBM's strategic move to leverage its AI capabilities in the sports sector, following a similar trend observed in the IT industry. For instance, Accenture Plc and International Business Machines Corp. (IBM) have been increasingly disclosing revenue from GenAI, highlighting the growing importance of AI in their business models [1].

The global AI market is projected to soar from $189 billion in 2023 to $4.8 trillion by 2033, a 25-fold increase in just a decade, according to a UN Trade and Development (UNCTAD) report in April 2025. This growth indicates a significant shift in the technology landscape, with AI becoming a dominant force across various industries, including sports.

In addition to enhancing fan engagement, the partnership between IBM and USTA represents a broader trend of private capital and public policy aligning in the semiconductor sector. For example, SoftBank Group's $2 billion investment in Intel Corporation in August 2025 positions itself as a strategic player in the AI infrastructure revolution [2].

The success of these AI-powered innovations will depend on factors such as the adoption of AI chips, the success of foundry contracts, and the ability to capture market share. As AI continues to permeate different sectors, companies will need to adapt and innovate to stay competitive, as seen in the IT industry's evolving practices around AI revenue disclosure.

References:
[1] https://www.livemint.com/companies/indian-it-firms-accenture-ibm-sonata-software-happiest-minds-ai-revenue-genai-tcs-infosys-peter-bendorsamuel-11755058114114.html
[2] https://www.ainvest.com/news/softbank-2-billion-bet-intel-strategic-play-dominate-ai-ecosystem-2508/