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IBM, USTA Unveil AI-Powered Fan Experiences for 2025 US Open.
ByAinvest
Monday, Aug 18, 2025 12:30 am ET1min read
IBM and the United States Tennis Association (USTA) have announced a lineup of AI-powered digital experiences for the 2025 US Open. The features include 'Match Chat', an AI assistant that answers questions in real-time during and after matches, and Enhanced IBM SlamTracker, which provides live 'Likelihood to Win' projections. A new global IBM survey also confirms increasing demand for AI-powered fan experiences. The features will be available on USOpen.org and the US Open app.
IBM (NYSE: IBM) and the United States Tennis Association (USTA) have announced a suite of AI-powered digital experiences for the 2025 US Open tennis tournament. The enhancements, designed to cater to the growing demand for dynamic digital content among tennis fans, include 'Match Chat', an AI assistant, and Enhanced IBM SlamTracker with live 'Likelihood to Win' projections. These features will be available on USOpen.org and the US Open mobile app.Match Chat, an AI assistant using IBM watsonx Orchestrate, will provide real-time answers during and after all 254 singles matches. Fans can engage with the tool by selecting pre-written prompts or typing their own questions about player stats, head-to-head records, match insights, and even player name pronunciations. The AI is trained on the US Open editorial style and leverages real-time data to deliver accurate and timely responses [1].
Enhanced IBM SlamTracker will offer live 'Likelihood to Win' probabilities for every singles match, updating in near real-time with projected win percentages. The tool uses AI-powered analysis of player statistics, expert opinions, and match momentum to provide up-to-the-minute insights [1].
A new global survey conducted by IBM and Morning Consult reveals that 86% of tennis fans worldwide see value in AI-powered features, with real-time insights and personalized highlights being central to their engagement with sports [1].
The 2025 US Open runs from August 18 to September 7, and these AI-powered features are designed to enhance the fan experience by providing more personalized and interactive content [1].
References:
[1] https://newsroom.ibm.com/2025-08-18-IBM-and-the-USTA-Roll-Out-AI-Powered-Fan-Experiences-for-2025-US-Open
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