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IBM and USTA Roll Out AI-Powered Fan Experiences for 2025 US Open
ByAinvest
Monday, Aug 18, 2025 12:03 am ET1min read
IBM and the United States Tennis Association have rolled out AI-powered fan experiences for the 2025 US Open. The features include Match Chat, an AI assistant that answers questions in real-time during and after singles matches, and an enhanced IBM SlamTracker that provides live Likelihood to Win projections. A new global survey confirms demand for AI-powered fan experiences, with 86% of tennis fans worldwide seeing value in the technology.
IBM (NYSE:IBM) and the United States Tennis Association (USTA) have rolled out innovative AI-powered digital experiences for the 2025 US Open tennis tournament. The centerpiece of these enhancements is 'Match Chat', an AI assistant that uses IBM Watsonx Orchestrate to provide real-time answers during and after singles matches. Additionally, the enhanced IBM SlamTracker now features live Likelihood to Win probabilities and a new 'Key Points' feature that offers three-bullet summaries of articles and match analysis.A global survey conducted ahead of the tournament revealed that 86% of tennis fans worldwide see value in AI-powered features. The AI-powered enhancements are designed to enhance the fan experience by providing real-time insights and analysis, making the tournament more engaging and interactive.
The 2025 US Open, scheduled to run from August 18 to September 7, will feature these AI-powered features on USOpen.org and the US Open mobile app. This initiative underscores IBM's commitment to leveraging AI technology to create meaningful experiences for its clients and partners.
References:
[1] https://www.livemint.com/companies/indian-it-firms-accenture-ibm-sonata-software-happiest-minds-ai-revenue-genai-tcs-infosys-peter-bendorsamuel-11755058114114.html
[2] https://www.stocktitan.net/news/IBM/ibm-and-the-usta-roll-out-ai-powered-fan-experiences-for-2025-us-2tmt8mf100wz.html
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