IBM and USTA Partner to Launch AI-Powered US Open App Features

IBM and the USTA have collaborated to introduce AI-powered tools on the US Open app and website. The tools include Match Chat, SlamTracker, and AI Commentary, which provide real-time insights, personalized highlights, and "Likelihood to Win" projections. A global survey found that 86% of tennis fans value AI-powered tools. Analysts have a Moderate Buy consensus rating on IBM stock, with an average price target of $294.69 per share and 22.25% upside potential.

IBM and the United States Tennis Association (USTA) have announced the launch of AI-powered digital experiences on the US Open app and website for the 2025 tournament. The collaboration, which leverages IBM's advanced AI technologies, aims to enhance the fan experience with real-time insights and personalized content.

The new features include Match Chat, an interactive AI assistant available during and after all 254 singles matches. Fans can engage with Match Chat by selecting pre-written prompts or typing their own questions about player stats, head-to-head records, match insights, and player name pronunciations. Built with IBM's watsonx Orchestrate technologies, including AI agents and large language models (LLMs) like IBM Granite, Match Chat is trained on the US Open editorial style and uses real-time data to provide users with responses.

Additionally, an enhanced version of IBM SlamTracker is back, offering fans live "Likelihood to Win" probabilities for every singles match. The tool updates in near real-time with projected win percentages based on AI-powered analysis of player statistics, expert opinion, and match momentum. For post-match insights, AI Commentary provides AI-generated audio and subtitles in English for highlight videos of men's and women's singles matches.

Key Points, built with watsonx, creates three-bullet summaries of articles, tournament data, and match analysis on the US Open app and website. By simply clicking a button, fans receive a "TL:DR" recap of the action they are looking to follow.

A global survey conducted by Morning Consult and commissioned by IBM found that 86% of tennis fans worldwide see value in AI-powered features, with real-time insights and personalized highlights central to their engagement with sports.

IBM's stock has seen significant institutional buying, with analysts maintaining a Moderate Buy consensus rating. The average price target is $294.69 per share, suggesting a 22.25% upside potential.

References:
[1] https://newsroom.ibm.com/2025-08-18-ibm-and-the-usta-roll-out-ai-powered-fan-experiences-for-2025-us-open
[2] https://www.ainvest.com/news/ibm-quantum-computing-breakthrough-boosts-jim-cramer-bullish-outlook-2508/