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IBM Unveils Innovative AI-Powered Fan Experiences at the US Open
ByAinvest
Wednesday, Aug 20, 2025 7:03 pm ET1min read
IBM has unveiled AI-powered digital experiences at the US Open, including Match Chat, IBM SlamTracker, AI-generated audio and subtitles, and Key Points summaries. These experiences will allow fans to enjoy customized coverage of the tournament. IBM's Senior Vice President, Jonathan Adashek, stated that the company is leveraging AI to create unique digital experiences for tennis fans worldwide.
IBM (NYSE:IBM) and the United States Tennis Association (USTA) have introduced a suite of AI-powered digital experiences for the 2025 US Open tennis tournament, set to run from August 18 to September 7. The centerpiece of these innovations is 'Match Chat,' an AI assistant using IBM Watsonx Orchestrate that provides real-time answers during all 254 singles matches. The enhanced IBM SlamTracker now features live Likelihood to Win probabilities, while the new 'Key Points' feature offers three-bullet summaries of articles and match analysis [1].The AI-powered features are designed to enhance the fan experience by delivering real-time insights and personalized highlights. According to a global survey, 86% of tennis fans worldwide see value in AI-powered features [2]. The tournament will be accessible on USOpen.org and the US Open mobile app.
IBM's Senior Vice President, Jonathan Adashek, stated, "As fan engagement and content consumption habits evolve, IBM and the USTA are at the cutting edge – leveraging data and AI to create unique digital experiences that bring the excitement of the US Open to life for audiences around the world" [2].
These advancements come at a time when demand for dynamic digital content is accelerating. IBM and the USTA have worked together to develop a long-term technology roadmap that has transformed how they operate and connect with fans. The new capabilities aim to significantly improve the reliability, scalability, and efficiency of their digital platforms and behind-the-scenes operations [2].
The 2025 US Open will feature AI-generated audio and subtitles for highlight videos of men's and women's singles matches, further enhancing the viewing experience. The AI-powered features are expected to deepen the connection between fans and the players, providing a more immersive and engaging tournament experience.
References:
[1] https://www.stocktitan.net/news/IBM/ibm-and-the-usta-roll-out-ai-powered-fan-experiences-for-2025-us-2tmt8mf100wz.html
[2] https://newsroom.ibm.com/2025-08-18-ibm-and-the-usta-roll-out-ai-powered-fan-experiences-for-2025-us-open
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