IBM Stock Surges 3.04% on $1.77 Billion Trading Volume Ranks 38th in Market Activity as Smarter Business Campaign Drives AI Focus

. 8, , . . The move followed the launch of a new global brand campaign, “Let’s Create Smarter Business,” emphasizing the company’s role in advancing AI, hybrid cloud, and quantum computing solutions for enterprises. Developed with Ogilvy, the initiative features three broadcast ads directed by Adam Heshemi and narrated by seven-time Formula 1 champion Lewis Hamilton, highlighting IBM’s strategy to bridge the gap between experimental AI projects and scalable business applications.

The campaign aligns with IBM’s ongoing partnership with Scuderia Ferrari HP, where AI and data technologies were used to enhance the team’s fan engagement platform. The effort reflects IBM’s broader push to reframe its brand identity by integrating classic elements like the iconic blue bars while promoting innovation in enterprise technology adoption. Senior executives emphasized the campaign’s focus on addressing real-world challenges faced by business leaders, positioning IBM as a strategic partner in transforming operational efficiency and decision-making processes.

To make sure the back-test matches exactly what you have in mind, could you please confirm a few key details? 1. Stock universe • Should we use all US‐listed common stocks (NYSE + NASDAQ), or a different universe? 2. Trade timing • Do you want to “rank at today’s close, buy at tomorrow’s open, sell at tomorrow’s close” (typical 1-day holding window), or another convention? 3. Weighting & capital allocation • Equal-weight among the 500 names each day, or volume-proportional (or something else)? 4. Frictional costs • Any commission/slippage assumptions to include? 5. Benchmark (optional) • If you’d like excess-return or risk metrics vs. a benchmark, please specify (e.g., SPY). Once these points are clarified I can build the data-retrieval plan, run the back-test, and present the results.