IAMAI Urges Government to Slow Down DPDP Rollout, Citing Operational and Legal Risks

IAMAI urges the Indian government to slow down the rollout of the Digital Personal Data Protection (DPDP) framework, warning that a rushed enforcement could disrupt businesses. The association represents major tech firms including Google, Meta, Microsoft, Amazon Pay, Apple India, and Netflix. They argue that a compressed roll-out could undermine regulatory certainty and lead to uneven compliance across the digital ecosystem. The IAMAI has submitted detailed proposals to the ministry, highlighting concerns over contractual realignment, technical and security risks, and the challenge of processing children's data within a shortened timeline.