IAA Expands in the Middle East: A New Market Alliance in Oman

RB Global, Inc.'s (NYSE: RBA) (TSX: RBA) subsidiary, IAA, has announced a significant strategic move by forming a new Market Alliance with North America Trading L.L.C. in Oman. This alliance, set to expand IAA's global buyer base in the Middle East, is expected to open three auction centers in strategically located cities across Oman by the end of 2025. This development underscores IAA's commitment to providing local services and assistance in new markets.

Scott Guenther, Senior Vice President of North America Operations at IAA, expressed excitement about the expansion, stating, "We are excited to expand our international customer base with IAA’s new Market Alliance in the Middle East. North America Trading has an excellent reputation and team located in Oman who will help IAA connect with a base of new buyers." Kastytis Latvys, President and Owner of Atlantic Express Corporation, the parent company of North America Trading L.L.C., also shared his enthusiasm, "We look forward to helping IAA streamline the process of buying and importing vehicles for customers in Oman."

The Middle Eastern used vehicle market presents unique opportunities due to high demand for imported vehicles and strong purchasing power. However, success will depend on execution, local market adaptation, and navigating regional business practices. This alliance primarily focuses on operational expansion rather than immediate revenue generation, suggesting a longer-term strategic play.



To adapt to local market preferences and regulations in Oman, IAA will need to ensure that its auction processes comply with local regulations and cultural norms. This may involve understanding and incorporating local networking events and personalized customer service to build trust and rapport with potential buyers.

Potential logistical challenges in transporting vehicles to and from the auction centers in Oman include Oman's geography, limited infrastructure, import and export regulations, and potential customs delays. However, IAA's alliance with North America Trading L.L.C. can help mitigate these challenges by leveraging local expertise and resources.



IAA's strategic alliance with North America Trading L.L.C. in Oman is a calculated expansion into the Middle Eastern market, targeting Oman specifically. The plan to establish three auction centers by 2025 indicates a measured approach to market penetration. While this expansion could potentially increase RBA's market reach and buyer base, the immediate financial impact appears to be a longer-term strategic play rather than short-term revenue gains.

In conclusion, IAA's new Market Alliance in Oman represents a strategic move to expand its global buyer base in the Middle East. By opening auction centers in three cities across Oman by 2025, IAA aims to provide local services and assistance, connecting with new buyers and supporting local customers in purchasing and importing vehicles tailored to their unique needs and preferences. This alliance with North America Trading L.L.C. leverages IAA's technology to streamline the buying and importing process, ultimately driving international growth and strong price performance.