Hyundai's Santa Cruz Discontinuation: A Missed Opportunity for a Hybrid Truck Option
ByAinvest
Friday, Jan 30, 2026 11:33 am ET1min read
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Hyundai's Santa Cruz is being discontinued due to poor sales, partly because it only offered a gas-powered option while consumers prefer small hybrid trucks. Hyundai's senior vice president, Olabisi Boyle, acknowledged that hybrid trucks are more appealing to consumers and hinted at developing a body-on-frame platform. The Ford Maverick's hybrid powertrain gives it an advantage over the Santa Cruz in terms of fuel efficiency.
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