"Hyundai and Nicklaus Children's Hospital Continue Strengthening Child Passenger Safety in South Florida"

Hyundai Motor America has once again demonstrated its unwavering commitment to child safety by expanding its partnership with Nicklaus Children's Hospital in South Florida. This collaboration, under the Hyundai Hope initiative, focuses on enhancing child passenger and pedestrian safety programs, ensuring that families in the community are well-equipped to protect their children on the roads.

The partnership has already yielded significant results, with over 10 safety events conducted, impacting nearly 850 children in Los Angeles and Orange Counties. These events have led to the replacement of more than 125 car seats, a crucial step in ensuring that children are safely secured in vehicles. The National Highway Traffic Safety Administration (NHTSA) reports that almost half of all car seats and booster seats are either installed incorrectly or misused. Proper use of safety seats can reduce fatal injury risk by 71% for infants and 54% for toddlers, underscoring the importance of Hyundai and Nicklaus Children's Hospital's ongoing safety initiatives.

One of the key metrics used to measure the success of these programs is the number of children impacted and the number of car seats replaced. A study highlighted that caregivers who attended these events are more likely to use car seats correctly, emphasizing the importance of continuous education. This aligns with national safety standards set by the NHTSA, which emphasize the importance of proper car seat installation and usage to reduce the risk of fatal injuries.

The partnership extends beyond car seat checks to include LA Street Smarts events aimed at promoting pedestrian safety. These events feature a mobile, life-size set with traffic signals and interactive elements to teach children about street hazards. This initiative was recently showcased at the Lifesavers Conference on Roadway Safety, bringing together various traffic safety leaders and demonstrating Hyundai's commitment to community safety.



Hyundai's investment in child passenger safety programs, such as car seat inspections and educational events, significantly contributes to the company's long-term brand reputation and customer loyalty. By partnering with Nicklaus Children's Hospital and donating $100,000 to enhance their Injury Prevention and Child Passenger Safety Program, Hyundai showcases its commitment to safety. This is evident in the statement by Brian Latouf, global chief safety officer, Hyundai Motor Company, who said, "Creating safer roads for families includes education of parents, caregivers and children whether they are drivers, passengers, cyclists or pedestrians." This commitment to safety resonates with customers, enhancing Hyundai's brand reputation as a responsible and caring company.

The hands-on approach of Hyundai's safety initiatives, such as the car seat safety check event on October 1, 2022, and the L.A. Street Smarts kids walk event on October 5, 2022, builds trust with customers. These events provide practical benefits, such as free car seat replacements if needed, and educate families on safe travel practices. This direct engagement with the community fosters a sense of loyalty among customers who appreciate Hyundai's proactive efforts in ensuring their children's safety.

Hyundai's involvement in these safety programs generates positive publicity. For instance, the partnership was highlighted in various media outlets, including DriveSpark, which reported on Hyundai's continued support for child safety initiatives. This positive media coverage enhances Hyundai's public image, making it more appealing to potential customers who value safety and community engagement.

Hyundai's initiatives align with its broader CSR goals under the Hyundai Hope program. This program is dedicated to improving the wellbeing of society, which includes health and safety support for families. By focusing on child passenger and pedestrian safety, Hyundai demonstrates its commitment to progress for humanity, further solidifying its brand reputation as a socially responsible company.

The educational events and car seat inspections have a lasting impact on safety practices. A study highlighted that caregivers who attended these events are more likely to use car seats correctly. This long-term impact on safety practices not only benefits families but also reduces the risk of accidents, further enhancing Hyundai's reputation as a company that genuinely cares about its customers' well-being.

In conclusion, Hyundai's partnership with Nicklaus Children's Hospital in South Florida aligns with its broader corporate social responsibility initiatives by focusing on child safety and education. The collaboration brings specific benefits to the community, including expanded safety programs, hands-on education, and direct improvements in child passenger and pedestrian safety. Hyundai's investment in these programs not only enhances its brand reputation but also fosters customer loyalty, making it a leader in community safety initiatives.