At CES 2025, Hyundai Mobis, the global automotive supplier, unveiled a groundbreaking innovation that's set to redefine in-car technology: the Holographic Windshield Display. This cutting-edge technology transforms the front windshield into a transparent screen, projecting essential information directly onto the lower portion of the glass. Let's dive into the implications of this game-changing development and explore the potential revenue streams and market size for this new in-car technology.



The holographic windshield display offers a more intuitive and immersive driving experience, enhancing safety and convenience. By eliminating the need for additional display devices, it reduces the overall cost and complexity of vehicle production. Moreover, it improves driver visibility and reduces driver distraction by projecting information directly onto the windshield, minimizing the need for drivers to look away from the road. Lastly, it enhances the overall aesthetic appeal of the vehicle, as the windshield retains the appearance of a standard transparent glass window from the outside.

Hyundai Mobis' collaboration with ZEISS, a renowned German optical company, demonstrates the company's commitment to strategic partnerships. These collaborations help Hyundai Mobis leverage the expertise of other industry leaders to drive innovation and growth. The integration of the holographic windshield display into Kia's EV9 electric vehicle at CES 2025 showcases Hyundai Mobis' commitment to the growing electric vehicle market, aligning with emerging trends in the automotive industry.

The global automotive market is expected to reach $8.2 trillion by 2030, growing at a CAGR of 4.5% from 2021 to 2030 (Fortune Business Insights). This market size presents a significant opportunity for Hyundai Mobis and ZEISS to capture a share with their innovative holographic windshield display technology. The global market for heads-up displays (HUDs) is projected to grow at a CAGR of 21.2% from 2021 to 2028, reaching $17.4 billion by 2028 (Grand View Research). As the holographic windshield display is a next-generation HUD, it can tap into this growing market.

The potential revenue streams for the holographic windshield display technology include sales to OEMs, aftermarket sales, licensing and partnerships, and services and maintenance. As Hyundai Mobis and ZEISS continue to develop and refine this technology, it is expected to become a competitive advantage for automakers that adopt it. This innovation has the potential to attract tech-savvy consumers who value cutting-edge features and advanced driver-assistance systems, ultimately driving progress and innovation in the industry.

In conclusion, Hyundai Mobis' holographic windshield display is a game-changer in the automotive industry, offering a more intuitive, immersive, and safe driving experience. With a substantial market size and multiple revenue streams, this innovation is poised to generate significant growth for Hyundai Mobis and its partners. As the company continues to shape the future of mobility, the holographic windshield display is a testament to its commitment to technological leadership and global business growth.