Hyundai Abandons Santa Cruz to Focus on Full-Size Truck
ByAinvest
Thursday, Jan 29, 2026 11:38 am ET1min read
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Hyundai is reportedly stopping production of its Santa Cruz truck earlier than expected to focus on a body-on-frame truck. The Santa Cruz has struggled in sales, with only 25,499 units sold in 2025, compared to 155,051 Ford Maverick trucks. Hyundai plans to launch a full-fledged truck program with off-road models, aiming for "truly capable" vehicles that will surpass its current offerings.
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