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XRP's latest price was $3.13, down 3.176% in the last 24 hours.
, a diversified holding company, has initiated the purchase of XRP as part of its strategic plan to acquire up to $10 million of the token. The company aims to position XRP as a scalable and efficient rail for cross-border value transfer and emerging financial infrastructure. Hyperscale Data's board is considering expanding the $10 million program, subject to market conditions and available financing, and is evaluating a 36-month lockup for the XRP it accumulates, tied to internal milestones. Executive Chairman Milton “Todd” Ault III stated that the company views XRP as a foundational asset in the evolving global financial ecosystem and aims to build a balance sheet that reflects the future of global finance. The company will start publishing weekly acquisition updates on August 12, providing investors with a consistent view of execution and risk management related to its digital-asset program.A Nashville man, Kirk West, was arrested for allegedly stealing $400,000 in cash and a Ledger wallet containing over 5.5 million XRP tokens from the widow of country music star George Jones. West, who dated Nancy Jones for years, convinced her in 2016 to buy several cryptocurrencies, including XRP. The alleged theft occurred when West broke into two safes in Jones’ home and stole the Ledger wallet. Jones and her attorneys were able to recover most of the allegedly stolen XRP, but have not been able to track down roughly 483,000 of the tokens.
A wallet linked to Ripple co-founder Chris Larsen recently sent 50 million XRP to exchanges, raising concerns among analysts about potential selling pressure. Analysts warn that over 2.5 billion XRP, worth nearly $9 billion, could still be sold, which could unleash significant selling pressure on the market. The wallet tied to Larsen still holds about 2.58 billion XRP. This move comes at a sensitive time as XRP is leading the altcoin market’s comeback after Bitcoin’s recent consolidation.
Ripple's XRP community, known as the "XRP Army," is facing increasing impersonation scams, as confirmed by CEO Brad Garlinghouse's urgent warnings. Scammers are exploiting bullish price trends and targeting the community with fake giveaways and deepfakes, primarily on YouTube. Garlinghouse alerted followers to fraudulent activities, warning, "PLEASE BEWARE of the latest scam targeting the XRP family on YouTube and impersonating @Ripple’s official account. We will keep reporting these – please do the same." The scams have caused financial losses and market volatility, with XRP experiencing a notable price drop following the scam surge. Ripple's CEO reported over $2.1 billion in losses linked to scams, causing considerable concern among investors.
Recent developments surrounding XRP highlight significant market movements and analyst perspectives. The token reached a notable milestone on July 18, 2025, achieving its highest recorded value level after an extended period of consolidation. This development marked a pivotal moment for the asset, generating increased market attention.
Market analysts are closely examining XRP's future trajectory, with various forecasts emerging. Several prominent observers project the token could potentially reach substantially higher valuations in the near term, citing factors like technical indicators pointing to bullish momentum. Specific targets mentioned by analysts range within intervals such as $7-$24 and $9-$15. One particularly optimistic market commentator suggested the asset could eventually climb to a level where its current units become prohibitively expensive for the average investor.
The regulatory landscape remains a crucial factor influencing predictions. Analysts consistently emphasize that XRP's ability to achieve sustained growth depends heavily on clarity regarding its regulatory status. Key developments being watched include potential advancements in the approval processes for financial products tied to XRP, such as exchange-traded funds, and the outcomes of ongoing legal proceedings involving Ripple, the company closely associated with the token.
Increased enterprise adoption of Ripple's cross-border payment solutions, which utilize the XRP token, is also identified as a critical driver for future value appreciation. Analysts suggest that broader institutional use within payment infrastructure could provide significant momentum. The resolution of outstanding litigation and wider macroeconomic trends, such as institutional demand for digital assets and interest rate environments, are seen as fundamental determinants shaping XRP's long-term potential. Discussions also focus on the token possibly establishing a new all-time high benchmark within the current year.
Nevertheless, forecasts regarding XRP's future are not universally positive. Some market predictions caution about substantial potential drawdowns over a multi-year horizon, suggesting the possibility of significant value erosion exceeding 50% within two years. Alongside regulatory hurdles, overall market volatility is acknowledged as a persistent challenge, with analysts noting that short-term price fluctuations can complicate long-term valuation models. Current technical observations indicate XRP might be entering a phase of price consolidation following its recent surge.

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