Hyperliquid News Today: MEXC's Liquidity Surge: Can Trust Catch Up to Trading Hype?

MEXC's USDf Unbound Campaign, a month-long initiative aimed at boosting trading activity for Falcon Finance's FF and USDf tokens, concluded on November 2, 2025, with over 200,000 participants and daily trading volumes exceeding $50 million. The campaign, launched in partnership with Falcon Finance, offered zero-fee trading on multiple token pairs and high-yield staking rewards of up to 200% APR, driving a 136% increase in FF and USDf token holders, according to a Blockonomi report. FF/USDT spot pairs maintained daily volumes between $30 million and $100 million, while FFUSDT perpetual futures averaged $30 million daily, peaking at $164 million, per a GlobeNewswire release.

The campaign's success underscores MEXC's strategy to attract traders through incentive-driven programs, leveraging its reputation for low fees, fast listings, and robust liquidity. The platform reported that the initiative ranked first on CoinMarketCap for centralized exchanges in daily trading activity on several occasions, according to the Blockonomi report. MEXC's broader focus on user engagement is evident in its frequent airdrop events and zero-fee campaigns, which aim to democratize access to emerging crypto projects, as noted in the GlobeNewswire release.

The exchange's efforts align with its mission to position itself as "Your Easiest Way to Crypto," serving 40 million users across 170+ countries. MEXC's recent presence at Blockchain Life 2025 further highlighted its commitment to expanding in high-growth markets. The event featured discussions on the evolving competition between centralized and decentralized exchanges, with MEXC emphasizing its role as a gateway for users seeking early-stage opportunities, according to a GlobeNewswire release.

Despite recent controversies, including a $3 million fund freeze incident involving crypto whale "The White Whale," MEXC has pledged to enhance transparency and risk management. CEO Cecilia Hsueh acknowledged the exchange's "growing pains" as it scaled to a top-10 volume platform, vowing to strengthen operational and PR teams, according to a CryptoNews report. The USDf Unbound Campaign's success may help rebuild user trust, though challenges remain as some traders report unresolved withdrawal issues, the CryptoNews report noted.

MEXC's ability to balance aggressive growth with user trust will be critical as it competes with platforms like OKX, Bybit, and KuCoin. The USDf Unbound Campaign demonstrates its capacity to drive liquidity for niche tokens, a strategy likely to continue as the crypto market evolves, as highlighted in the GlobeNewswire release.