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HUYA Partners with Kingsoft Shiyou to Publish Goose Goose Duck Mobile in China
ByAinvest
Monday, Aug 25, 2025 6:37 am ET1min read
HUYA Inc. has partnered with Kingsoft Shiyou to co-publish Goose Goose Duck mobile in China. Huya will promote and publish the game on major platforms, serve as a joint promotion partner, and conduct online and offline activities to enhance exposure. This partnership marks HUYA's strategic entry into game publishing and integration into the gaming ecosystem, leveraging Kingsoft Shiyou's expertise and Huya's user reach and content capabilities.
In a strategic move to expand its footprint in the gaming ecosystem, Huya Inc. (NYSE: HUYA) has announced a partnership with Kingsoft Shiyou to co-publish the mobile version of the popular social deduction game, Goose Goose Duck, in the Chinese mainland [1]. The collaboration aims to leverage Huya's extensive user reach and content integration capabilities with Kingsoft Shiyou's expertise in game development, publishing, and operations.Under the partnership, Huya will jointly promote and publish the mobile version of Goose Goose Duck on major game live streaming platforms and Tencent-owned platforms. Additionally, Huya will serve as the joint promotion partner for the game's live streaming content across various live streaming and short-form video platforms. To enhance the game's exposure, Huya will also conduct a wide range of online and offline activities.
This strategic partnership signifies Huya's entry into the game publishing arena and further integration into the gaming ecosystem. By combining Kingsoft Shiyou's proven expertise with Huya's extensive user base, the companies aim to provide greater value to game enthusiasts and amplify the impact of the Goose Goose Duck mobile version.
Huya Inc. is a leading game-related entertainment and services provider that delivers dynamic live streaming and video content to a large, highly engaged community of game enthusiasts. The company has cultivated a robust entertainment ecosystem powered by AI and other advanced technologies, serving users and partners across the gaming universe. Kingsoft Shiyou, established in 2020, is a leading interactive entertainment company focusing on premium game development and the publishing and operation of high-quality IPs worldwide [2].
This partnership is a forward-looking move for Huya, which continues to extend its footprint in China and abroad, meeting the evolving needs of gamers, content creators, and industry partners worldwide.
References:
[1] https://www.prnewswire.com/news-releases/huya-inc-announces-strategic-partnership-with-kingsoft-shiyou-to-co-publish-goose-goose-duck-mobile-in-chinese-mainland-302537378.html
[2] https://www.marketscreener.com/news/huya-inc-announces-strategic-partnership-with-kingsoft-shiyou-to-co-publish-goose-goose-duck-mobile-ce7c50d8d988f727
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