HUYA (NYSE: HUYA) surged 14.47% on strong performance of co-published game Goose Goose Duck

HUYA Inc. (NYSE: HUYA) surged 14.4695% in pre-market trading on January 9, 2026, driven by strong performance metrics from its co-published mobile game “Goose Goose Duck.”

The title, launched in collaboration with Kingsoft Shiyou, dominated Apple’s free app and free games charts in the Chinese mainland following its open beta release on January 7. Within 24 hours, it attracted over 5 million new registered users and generated significant engagement across social and content platforms. Huya’s role in co-publishing the game highlighted its ability to leverage live streaming and content-driven marketing to amplify visibility, aligning with its broader strategy to expand game-related services.

Analysts noted that the game’s success underscores Huya’s growing influence in China’s competitive gaming ecosystem. By integrating its streamer resources and AI-powered entertainment infrastructure, the company has demonstrated a capacity to monetize popular IPs and foster community interaction. This milestone reflects effective execution of its long-term vision to strengthen its position in game publishing and interactive entertainment.

With its recent momentum, Huya is poised to capitalize on the expanding opportunities in the digital entertainment sector. The integration of AI and content-driven engagement appears to have catalyzed a new wave of user acquisition and monetization potential, which may support sustained growth and brand loyalty.