HUNTER and KWT Global: A Powerful Union for Integrated Communications

In the dynamic world of marketing and communications, two powerhouses have come together to form an unparalleled force: HUNTER and KWT Global. This strategic alliance, announced by Stagwell (NASDAQ: STGW), creates a nearly 400-person, full-service global consultancy that expands its offices across New York, Los Angeles, Chicago, and London. The combined agency will leverage its complementary expertise to deliver integrated marketing communications solutions, driving cultural relevance and positive corporate reputation across PR, social media, influencer and talent engagement, content, and experiential services.



The union of HUNTER and KWT Global brings together two award-winning agencies, each with a strong track record and unique strengths. HUNTER, recognized as a "Best Place to Work," "Mid-Sized Agency of the Year," and "Consumer Agency of the Year," has grown by double digits for five consecutive years. KWT Global, named a "PR Daily Top Agency" and an "Agency of the Future in 2024," has doubled in size over the past three years and is frequently recognized for its industry innovating product offerings, thought leadership, and employee development programs. By joining forces, the combined agency will be able to offer a broader range of services to its clients, including expanded consumer verticals in financial services, travel, and hospitality, as well as enhanced corporate, crisis, and B2B capabilities.



A collective of female leaders with a long history of driving innovation and growth will be at the helm of HUNTER's evolution. Grace Leong will continue to serve as CEO, Gigi García Russo will continue as HUNTER's Chief Transformation Officer, Gabrielle Zucker, KWT Global's CEO, has been named Global Chief Client Officer with oversight of U.S. and London client experience, and Samantha Turtle, who leads HUNTER's Los Angeles office and Entertainment Marketing practice, will assume the role of Chief Operating Officer. Together, they represent an all-female C-Suite and a collective executive leadership team that is 90% female. This diverse and empowered leadership team will bring fresh perspectives, foster an inclusive culture, and empower employees to drive growth and innovation.



The all-female C-Suite and 90% female executive leadership team bring several strategic advantages to the newly formed agency. A diverse leadership team can better understand and relate to diverse client needs and expectations, leading to stronger client relationships, improved client satisfaction, and increased client retention. Additionally, an all-female C-Suite serves as a powerful role model for employees, particularly women, fostering a sense of empowerment and inspiration. This can boost employee satisfaction and engagement, as well as attract and retain top talent.



The expanded consumer verticals and enhanced capabilities will enable the agency to better serve its clients by providing more integrated, targeted, and innovative solutions. This will not only help retain existing clients but also attract new business from a wider range of industries seeking comprehensive marketing communications strategies. By demonstrating a strong track record in various sectors and a commitment to innovation, the agency will be well-positioned to attract new business and solidify its status as an integrated communications powerhouse.

In conclusion, the union of HUNTER and KWT Global creates a powerful force in the integrated communications sector. With expanded service offerings, an all-female C-Suite and 90% female executive leadership team, and a commitment to innovation and client satisfaction, the combined agency is poised to drive growth and success in the dynamic world of marketing and communications.