Huize: Serving Over 1.3 Million Families and Facilitating 12 Million Policies in 2024

In 2024, Huize Holding Limited (NASDAQ: HUIZ), a leading insurance technology platform, achieved a remarkable milestone by serving over 1.3 million families and facilitating more than 12 million insurance policies. This significant growth can be attributed to several strategic initiatives and a commitment to exceptional customer service.

One of the key factors contributing to Huize's success is its focus on product innovation and omnichannel distribution. By offering a wide spectrum of insurance products and one-stop services through its user-friendly platform, Huize has been able to attract a growing number of customers. This approach has driven a more than doubling of first-year premiums (FYP) year-over-year to $0.19b (RMB1.35b), demonstrating the strong demand for Huize's offerings (Huize Holding Limited, 2024).

Another crucial aspect of Huize's growth is its strategic partnerships with insurance carriers. By collaborating with companies like PICC Property and Casualty Company Limited (PICC P&C) and PICC Life Insurance Company Limited (PICC Life), Huize has been able to introduce bespoke insurance products like WarmTreasure No.3 and Darwin Critical Care No.8 Advanced. These partnerships have expanded Huize's product offerings and attracted more customers to its platform (Huize Holding Limited, 2024).

Huize's international expansion, led by its subsidiary Poni Insurtech, has also played a significant role in its growth. The company's entry into new markets, such as Vietnam through the acquisition of Global Care, has exposed Huize to new customer segments and contributed to the increase in families served and policies facilitated (Huize Holding Limited, 2024).

Huize's commitment to delivering exceptional customer service and efficient claims settlement has also been a critical factor in its success. In 2024, the company achieved a customer satisfaction rate of 98.82% for online customer support and 99.51% for teleservices. This high level of customer satisfaction can be attributed to Huize's "Xiao Ma Express Claim" service, which focuses on settling and paying out small claims within one business day. This service handled 85,000 claims in 2024, with the total amount of claims settled reaching RMB39.37 million, an increase of 66.6% and 63.4% respectively, compared to 2023 (Huize Holding Limited, 2025).

In conclusion, Huize's focus on product innovation, strategic partnerships, international expansion, and exceptional customer service has driven its remarkable growth in 2024. By serving over 1.3 million families and facilitating more than 12 million insurance policies, Huize has solidified its position as a leading insurance technology platform in Asia. As the company continues to innovate and expand, it is well-positioned to maintain its growth trajectory and solidify its pan-Asian digital insurance distribution platform.