HUAWEI Pura 80 Series: A Fashionable and Premium Smartphone with Advanced Camera Capabilities

The HUAWEI Pura 80 Series is a new smartphone that captures life's moments in the best light. It features a 1-inch Ultra Lighting Camera sensor and Huawei's RYYB colour filter array, which draws in more light to reveal richer tones and softer shadows. The phone has a sleek design inspired by fine Italian jewellery and traditional Eastern glaze work, and is available in Glazed Red and Glazed Black. It's a statement piece, professional camera, and luxury accessory all in one.

The HUAWEI Pura 80 Series, recently launched in South Africa, is set to redefine mobile photography with its flagship-level specifications and pro-grade imaging capabilities. This new smartphone series, featuring both the Pro and Ultra models, is engineered for users who demand top-tier performance from their devices.

At the heart of the HUAWEI Pura 80 Series is a 1-inch Ultra Lighting Camera sensor, the largest ever seen on a non-Ultra phone, which captures significantly more light than conventional smartphone cameras. This sensor, paired with a 10-stop variable aperture (F1.6 to F4.0) and Huawei's proprietary RYYB pixel arrangement, delivers exceptional clarity, contrast, and control in low-light environments [1].

The HUAWEI Pura 80 Ultra model stands out with its cinema-grade features, including a 16 EV dynamic range and the world's first switchable dual telephoto cameras. This allows for seamless switching between 3.7x and 9.4x optical zoom lenses, maintaining clarity even at high magnification [2]. The dynamic range of 16 EV is a significant advancement, enabling the camera to capture rich detail in both shadows and highlights, which is crucial for professional-grade photography.

Both the Pro and Ultra models feature Huawei’s Super HDR capabilities, which improve clarity in backlit conditions and when shooting between light and dark areas. The HUAWEI Pura 80 Pro includes a 48MP Ultra Lighting Macro Telephoto Camera with a wide F2.1 aperture and optical image stabilisation, enabling crisp detail even at close range. Additionally, the Ultra Chroma Camera handles pixel-level colour calibration to maintain accurate, vivid tones across all lighting scenarios.

The HUAWEI Pura 80 Series is not only about exceptional imaging; it also boasts a sleek design inspired by fine Italian jewellery and traditional Eastern glaze work, available in Glazed Red and Glazed Black. The device features a 6.8-inch HUAWEI X-True Display with a 1Hz-120Hz LTPO adaptive refresh rate, 1 440Hz high-frequency PWM dimming, and a 300Hz touch sampling rate for a smooth user experience.

Durability is a key aspect of the HUAWEI Pura 80 Series, with IP68 and IP69 ratings for water and dust resistance, and the second-generation Kunlun Glass offering 20x stronger drop resistance than previous models. Power is handled by a 5 170mAh battery, supported by 100W HUAWEI SuperCharge and 80W Wireless SuperCharge for fast top-ups.

The HUAWEI Pura 80 Series also introduces a suite of intelligent features designed to enhance user experience. AI messaging protects privacy, the Smart Control button with fingerprint recognition offers custom shortcuts, and gesture controls enable seamless hands-free navigation. The always-on display is now more interactive and expressive than ever.

In terms of pricing, Vodacom customers can get the HUAWEI Pura 80 Pro for R889 over 36 months with a free HUAWEI nova Y72s plus additional gifts all valued at R9 395 and an optional Watch Fit 4 Pro add-on for R99 over 36 months. MTN offers the device at R899 over 36 months with a free nova Y72s plus additional gifts, all valued at R9 395, and a Mobile Mifi on the Mobile Silver Package. Telkom, pay just R879 over 36 months and receive a free nova Y72s plus additional gifts all valued at R9 395. Cell C offers the device at R1 099 over 36 months with the same gift, plus additional gifts, all valued at R9 395. Prefer to buy it outright? Visit the HUAWEI Online Store or HUAWEI Experience Stores and get yours for R24 999 and enjoy a complimentary HUAWEI nova Y72s plus additional gifts all valued at R9 395.

The HUAWEI Pura 80 Series is a testament to Huawei's commitment to innovation and excellence in mobile technology. With its advanced imaging capabilities, sleek design, and intelligent features, this smartphone series is set to become a favourite among photography enthusiasts and professionals alike.

References:
[1] https://www.itweb.co.za/article/now-available-in-sa-huawei-pura-80-series-delivers-serious-hardware-for-users-who-demand-more/raYAyqor814MJ38N
[2] https://www.thestar.com.my/starpicks/2025/08/02/huaweis-pura-80-series-designed-to-impress-engineered-to-capture