HTX Partners with WLFI to Launch USD1 Points Loyalty Program

HTX, a global leading cryptocurrency exchange, has joined forces with World Liberty Financial (WLFI) to support the USD1 Points Program, marking a key development in the integration of loyalty incentives within the cryptocurrency ecosystem [1]. The program allows users to earn points for trading, holding, or staking USD1, a stablecoin backed by U.S. Treasuries and dollar deposits. This initiative draws from traditional loyalty models used in sectors like credit cards and airlines, aiming to reward engagement and reinforce the utility of USD1 in everyday crypto activities [2].

The USD1 Points Program was launched in early August 2025, with HTX among the first exchanges to support it. WLFI, a financial technology firm associated with former U.S. President Donald Trump, is leading the effort to expand the use of USD1 by incentivizing user participation through a structured points-based system [3]. The stablecoin’s institutional-grade reserves and compliance framework position it as a credible option for digital payments and decentralized finance (DeFi) applications [4].

HTX’s involvement in the program reflects its broader commitment to fostering innovation and user-centric initiatives in the digital asset space. By offering rewards for both active trading and passive staking, the program seeks to drive long-term engagement and liquidity for USD1. This approach mirrors a growing trend among stablecoin issuers to enhance user retention and participation through gamified incentive structures [5].

The collaboration is not merely promotional but represents a strategic alignment between HTX and WLFI. HTX aims to reinforce its position as a global leader in digital asset innovation by supporting projects that deliver tangible value to users. At the same time, WLFI benefits from HTX’s global user base and infrastructure, facilitating broader adoption of USD1 across different crypto markets [6].

The USD1 Points Program is designed to appeal to both retail and institutional participants, leveraging the rewards system to create a sustainable cycle of engagement and growth. By incentivizing the accumulation and use of USD1, the program could contribute to increased market stability and liquidity for the stablecoin [7].

This initiative is part of WLFI’s broader strategy to position USD1 as a preferred stablecoin for transactions, staking, and trading. With multiple exchanges, including HTX, Gate, and Bitget, supporting the program, there is a clear emphasis on expanding accessibility and adoption across the crypto ecosystem [8].

HTX’s continued expansion into loyalty and incentive-driven programs highlights its focus on building a more inclusive and rewarding user experience. As the digital asset landscape evolves, such partnerships are expected to play a pivotal role in shaping user behavior and reinforcing trust in digital currencies [9].

Source:

[1] PRNewswire (https://www.prnewswire.com/in/news-releases/htx-partners-with-world-liberty-financial-to-support-usd1-points-program-302524460.html)

[2] CoinGape (https://coingape.com/trump-family-backed-world-liberty-finance-unveils-usd1-loyalty-program/)

[3] AInvest (https://www.ainvest.com/news/world-liberty-launches-loyalty-program-usd1-stablecoin-2508/)

[4] Cision (https://www.newswire.ca/news-releases/multimedia/multimedia-list/)

[5] Invezz (https://invezz.com/news/2025/08/07/trump-linked-usd1-stablecoin-introduces-a-loyalty-program-to-reward-users/)

[6] Decrypt (https://decrypt.co/)