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Summary
Overall, The Hershey Company's operating income in 2024 was strong, reflecting the company's competitiveness and sales strategies in the market. However, the decline in the first quarter performance suggests that changes in consumer behavior may affect future performance, and attention should be paid to the adjustment of marketing strategies.
Opportunities
1. As the market demand for high-quality food continues to increase, The Hershey Company can further enhance sales by optimizing its product portfolio.
2. The expansion of the international market may bring new growth opportunities, especially in emerging markets.
3. Strengthening marketing activities and advertising campaigns may help the company attract more consumers and enhance brand awareness and market share.
Risks
1. Cautious consumer spending may continue to affect sales performance, especially in the context of increased economic uncertainty.
2. The global cocoa price rise may affect costs and, in turn, affect profit margins.
3. Intensified competition and changes in consumer preferences in the international market may challenge The Hershey Company's traditional market strategies and lead to a decline in market share.
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