HSBC Analysts Predict Slowdown in Mixue's Profit Growth in 2026
ByAinvest
Wednesday, Mar 25, 2026 12:44 am ET1min read
HSBC--
HSBC analysts Lina Yan and Yimin Wang expect Mixue's profit growth to slow in 2026 due to margin pressure and slower expansion. Management is prioritizing store-level productivity over network expansion this year and plans to introduce co-marketing efforts to offset delivery subsidies. This shift is expected to impact Mixue's profit growth.
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