HRX Enters Nutrition Space with Oat Milk Protein Shake Launch

HRX, a fitness and lifestyle brand, has launched a new plant-based oat milk protein shake. The shake is 100% dairy-free and lactose-free, with 25g of protein per 200ml serving. It contains no processed sugar and is packaged in a glass bottle to enhance nutrient retention and reduce plastic waste. The HRX Protein Shake is now available on various online and offline retail outlets.

HRX, a leading fitness and lifestyle brand, has ventured into the nutrition space with the launch of its new plant-based Oat Milk Protein Shakes. The product, designed for health-conscious and active individuals, is 100% dairy-free and lactose-free, making it an ideal choice for those seeking a natural, nutritious boost. Each 200ml serving contains 25g of protein, with no processed sugar, ensuring a clean and effective option for daily protein intake.

The HRX Oat Milk Protein Shake offers solid nutritional value per 100ml: 12.52g of protein (25.04% of the Recommended Dietary Allowance), 120mg of calcium (12% RDA), 415mg of sodium (20.75% RDA), and 114.54 kcal of energy. This makes it not only a convenient post-workout option but also an addition to a balanced, active lifestyle. Packaged in a glass bottle, the product enhances nutrient retention and reduces plastic waste, aligning with HRX's commitment to sustainability.

The shake is available on various platforms, including Curefoods partner cloud kitchens on Swiggy and Zomato, Amazon, Swiggy Instamart, and across HRX’s online and offline retail outlets nationwide. Ankit Nagori, Curefoods, highlighted the product's appeal, stating, "The HRX Protein Shake reflects our commitment to creating convenient, clean-label nutrition that fits today’s active lifestyles. With 25g of plant-based protein and no processed sugar, it offers a practical and wholesome option for those looking to refuel on the go."

HRX plans to expand its range with Vanilla (25g), Cold Coffee (18g), and a lighter Chocolate (18g) protein shake, continuing to adhere to its core values of plant protein, oat milk, and natural sweeteners. The growing demand for accessible, dairy-free, and performance-driven nutrition is a key driver behind this expansion.

The global oat protein market is booming, with a projected value of USD 1.0 billion by 2030, driven by consumer demand for plant-based, gluten-free, and sustainable products [3]. HRX's entry into the oat milk protein shake market positions it well to capitalize on this growing trend, offering a sustainable and health-conscious alternative to traditional protein shakes.

References:
[1] https://www.tripurastarnews.com/hrx-expands-fitness-offerings-with-launch-of-oat-milk-protein-shakes/
[2] https://nuffoodsspectrum.in/category/beverages
[3] https://www.newstrail.com/oat-protein-market-is-booming-so-rapidly-archer-daniels-midland-adm-cargill-roquette/