HR Buzzwords Signal Workplace Shifts as 40% Dismiss Them

The growing popularity of workplace-related buzzwords such as "quiet quitting," "coffee badging," and "workcations" highlights a shifting cultural dynamic in modern employment environments. These terms, often coined and amplified on platforms like TikTok, reflect employee dissatisfaction, burnout, and rethinking of traditional work norms, especially in the post-pandemic era. While many human resources (HR) professionals initially dismiss such terms as fleeting trends, a recent study by McLean & Company suggests that ignoring them could be a costly oversight [1].

The survey revealed that nearly 40% of HR professionals admitted to being uninterested in these buzzwords, while 52% expressed curiosity but with caution. However, Grace Ewles, a director at McLean & Company’s HR Research and Advisory Services, argues that these terms may actually serve as early warning signals for deeper organizational issues. She emphasized the importance of investigating the meaning of such terms within the context of a specific organization, urging HR leaders to review internal data—such as employee engagement surveys and focus groups—to validate or disprove the behaviors they represent [1].

According to Ewles, when a buzzword gains traction, it is an opportunity for HR leaders to "step back and really understand what’s driving that buzzword." This means actively listening to employees and identifying patterns that could indicate a need for change in workplace culture or policies. If data confirms the existence of issues such as burnout or declining morale, it becomes clear that the buzzwords are not just linguistic trends but potential symptoms of broader organizational challenges [1].

The study also highlights the importance of developing and maintaining employee listening strategies. These strategies should facilitate two-way communication, allowing employees to express their concerns and expectations while giving management the tools to respond effectively. Ewles stressed that such communication is crucial for addressing the root causes behind these terms, rather than merely treating the symptoms [1].

Meanwhile, as the modern workplace evolves, companies are increasingly expected to adapt to employee expectations around work-life balance and job satisfaction. In a broader context, this shift reflects a move away from the rigid structures of traditional corporate environments and toward more flexible, employee-centric models. This trend is evident across industries, as workers demand greater autonomy and meaningful engagement in their roles.

As HR leaders navigate these changes, the ability to interpret and respond to emerging workplace vernacular will become a key factor in maintaining employee retention and morale. The challenge is not just in understanding the words themselves, but in recognizing the underlying cultural and organizational shifts they represent.

Source: [1] Why HR should pay more attention to buzzwords like ‘quiet quitting’ and ‘coffee badging’ https://fortune.com/2025/08/11/why-hr-should-pay-more-attention-to-buzzwords-like-quiet-quitting-and-coffee-badging/