HP's $116M Acquisition: A Strategic Move into AI
Tuesday, Feb 18, 2025 9:00 pm ET
HP Inc. (NYSE: HPQ) has made a strategic move into the artificial intelligence (AI) market by acquiring key AI capabilities from Humane, a startup founded by former Apple managers. The acquisition, valued at $116 million, includes Humane's AI-powered platform Cosmos, over 300 patents and patent applications, and a highly skilled technical team. This move is expected to accelerate HP's transformation into a more experience-led company and enhance its competitive position in the AI market.

The acquisition brings a highly skilled group of Humane engineers, architects, and product innovators to HP's Technology and Innovation Organization. They will form HP IQ, a new AI innovation lab focused on building an intelligent ecosystem across HP's products and services for the future of work. This influx of talent will strengthen HP's AI capabilities and accelerate its product development.
Tuan Tran, President of Technology and Innovation at HP, stated, "This investment will rapidly accelerate our ability to develop a new generation of devices that seamlessly orchestrate AI requests both locally and in the cloud. Humane’s AI platform Cosmos, backed by an incredible group of engineers, will help us create an intelligent ecosystem across all HP devices from AI PCs to smart printers and connected conference rooms. This will unlock new levels of functionality for our customers and deliver on the promises of AI."
Bethany Bongiorno and Imran Chaudhri, Co-founders of Humane, expressed their excitement about joining HP, stating, "HP’s scale, global reach, and operational excellence—combined with our design-led approach, integration technology, and engineering expertise—will redefine workforce productivity."
HP is committed to reinventing the future of work through technology, delivering experiences that empower organizations and employees to thrive in today's dynamic environment. The $116 million transaction is expected to close at the end of this month.
This acquisition aligns with HP's investment philosophy, as it expands the company's AI capabilities and strengthens its competitive position in the market. However, there are potential risks and challenges that HP must address, such as capital allocation concerns, integration challenges, and the potential shift in focus from core product lines. By successfully integrating Humane's technology and talent into its product ecosystem, HP can ensure a smooth transition and the realization of the promised advancements.