House of Doge creates multi-revenue stream digital asset management platform.

Monday, Oct 13, 2025 8:04 am ET2min read

• Combined company creates digital asset management platform. • Exclusive 20-year partnership with Dogecoin Foundation. • Builds institutional foundation through partnerships with 21Shares, Robinhood, and CleanCore Solutions. • Over 837 million Dogecoin within House of Doge framework.

House of Doge Inc., the corporate arm of the Dogecoin Foundation, and Brag House Holdings Inc. have announced a definitive merger agreement that will create a publicly traded platform for the Dogecoin ecosystem. The merger, which has been unanimously approved by both boards of directors, aims to advance mainstream Dogecoin adoption and institutionalize its utility.

The combined entity, to be known as House of Doge, will generate recurring and diversified revenue through integrated advanced payment infrastructure, Dogecoin-denominated merchant services, proprietary data insights, licensing, and treasury activities. The merger will also bring together House of Doge's significant Dogecoin holdings, including approximately 107 million Dogecoin in the 21Shares Swiss ETP and over 730 million Dogecoin managed by House of Doge within the Official Dogecoin Treasury House of Doge, the Corporate Arm of the Dogecoin Foundation, to List on NASDAQ Through Merger with Brag House Holdings, Inc.[2].

The merger establishes a regulated, yield-producing Dogecoin economy via new financial products through House of Doge's partnerships with 21Shares, Robinhood, and CleanCore Solutions. This partnership will transform Dogecoin into a globally accessible, institutional-grade asset. The combined entity will also hold a significant amount of Dogecoin within its framework, with over 837 million Dogecoin House of Doge, the Corporate Arm of the Dogecoin Foundation, to List on NASDAQ Through Merger with Brag House Holdings, Inc.[2].

Brag House's Gen Z community engine will be united with Dogecoin, a top global cryptocurrency with crypto's most loyal community. This union aims to drive the next wave of digital currency adoption. The combined entity will expand Brag House's vision to connect Gen Z and the gaming, college sports, and digital media ecosystems with the future of global finance House of Doge, the Corporate Arm of the Dogecoin Foundation, to List on NASDAQ Through Merger with Brag House Holdings, Inc.[2].

Following the closing of the merger, Brag House will continue to operate as an autonomous vertical, serving as the first institutional entry point for Dogecoin acceptance in the college ecosystem. The proposed transaction marks a defining moment in Dogecoin's evolution, building on its community-driven origins and uniting its grassroots energy with institutional innovation to create a scalable, transparent financial ecosystem House of Doge, the Corporate Arm of the Dogecoin Foundation, to List on NASDAQ Through Merger with Brag House Holdings, Inc.[2].

House of Doge, through its partnership with the Dogecoin Foundation, is bridging the gap between crypto and capital markets, developing regulated products, partnerships, and yield opportunities that position Dogecoin as a true financial asset. Currently backed by more than $50 million in investment capital, House of Doge is building the foundation for a scalable, transparent, and yield-producing Dogecoin economy designed for both institutional investors and the global Dogecoin community House of Doge, the Corporate Arm of the Dogecoin Foundation, to List on NASDAQ Through Merger with Brag House Holdings, Inc.[2].

The merger will expand Brag House's vision to connect Gen Z and the gaming, college sports, and digital media ecosystems with the future of global finance. The expertise and differentiation network Brag House has developed will provide House of Doge with further access to a crypto-native demographic and a platform that promotes authentic brand engagement House of Doge, the Corporate Arm of the Dogecoin Foundation, to List on NASDAQ Through Merger with Brag House Holdings, Inc.[2].

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