Hotels Target Frequent Flyers with New Booking Platforms Amid Travel Boom

Hotel chains are targeting frequent air travellers with initiatives like Radisson Flights, which offers a 20% discount on hotel stays with every flight booking. Sarovar Hotels has partnered with FLY91 to offer discounts at select locations. These efforts aim to provide "frictionless travel experiences" and tap into the growing number of frequent flyers.

Hotel chains are increasingly focusing on frequent air travelers to enhance their customer experience and drive revenue growth. Two notable initiatives in this space are Radisson Flights and the partnership between Sarovar Hotels and FLY91.

Radisson Hotel Group has launched Radisson Flights in India, partnering with Etraveli Group to offer integrated flight and hotel booking services [2]. This move aims to simplify travel planning for Indian consumers, providing access to a wide range of flights with exclusive savings on hotel stays. The initiative is part of Radisson's digital transformation and expansion across India.

Radisson Flights allows guests to book both flights and hotel stays through the group’s digital platform. The service is part of a global partnership with Etraveli Group, a flight technology company. This integration places Radisson in a competitive space dominated by Indian travel platforms such as MakeMyTrip and EaseMyTrip. The launch is part of Radisson's broader digital transformation and aims to simplify travel planning for guests in India.

Meanwhile, Sarovar Hotels has partnered with FLY91 to offer discounts at select locations. This partnership is designed to provide "frictionless travel experiences" and tap into the growing number of frequent flyers. The specific details of the discount and the locations are not provided in the source materials, but the initiative aligns with the broader trend of hotel chains offering integrated travel services.

These efforts by Radisson and Sarovar Hotels are part of a broader trend in the hospitality industry. As digital adoption increases and consumers demand more convenience, hotel chains are expanding their services to meet these evolving needs. By offering integrated travel services, these companies aim to reduce the inconvenience of managing bookings across multiple platforms and provide exclusive savings to frequent travelers.

References:

[1] https://thepointsguy.com/news/citi-american-airlines-transfer-partner/
[2] https://economictimes.indiatimes.com/industry/services/travel/radisson-hotel-group-launches-radisson-flights-in-india/articleshow/122854598.cms